Leveraging data tools like Sprinklr, Excel, and SQL to analyze paid social media data, optimize budget allocation, and develop impactful campaign strategies. Developing and maintaining internal and external dashboards across 40 global markets, providing critical and actionable insights to stakeholders. Conducting standard, YoY, and ad-hoc reporting analysis to uncover any trends and drive data-informed decisions.

Leveraged Salesforce CRM and DMPs to manage data and forecast growth opportunities, leading to enhanced metrics and accurate sales reporting. Stayed current with market trends through Pinterest product certifications and conducted in-depth data analysis to identify paid media optimization and upsell opportunities. Collaborated with cross-functional teams to provided data-driven insights, product knowledge, and strategies that improved performance and scaled sales opportunities.

Analyzed and reported on global campaign performance across various social media channels, ensuring alignment with client goals through automated Datorama reporting and native platforms.Designed and maintained comprehensive dashboards in Datorama and Excel to visualize full-funnel campaign KPIs.Conducted weekly, monthly, and ad-hoc analysis, providing actionable insights to Account Managers and stakeholders, which drove business decisions and growth.

Developed and executed media buying strategies across multiple social media channels, efficiently targeting audiences and allocating budgets to maximize ROI. Monitored and optimized live campaigns, managed daily pacing reports, and ensured performance and delivery. Implemented and presented performance reports to clients, highlighting KPIs, scaling opportunities, and recommendations. Developed A/B testing and optimization strategies, continuously improving ad performance and increased conversions.