Brian Archey Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Currently, I am working with the best team in the industry (I’m biased) to build a solid foundation for data science - bringing machine learning and AI to scale, across all functions, and to advance our data and analytics maturity.I drive strategy and execution of analytics and data science practices in support of the commercial business and supply chain by keeping a pulse on the marketplace to forecast demand and shape the product portfolio. I report to the SVP while directly engaging the C-suite weekly.➢ Provide executive-level leadership and direction to a 30-person team, including 3 direct reports comprising senior directors, directors, and managers. Fostered a collaborative, highly productive team dynamic that created a large followership. Developed multiple team members to earn promotions. Maintained 90%+ employee retention—even throughout the pandemic.➢ Spearheaded the creation of the Data Science Steering Council and currently lead it across the organization. Represent the commercial-facing business on the Artificial Intelligence Leadership Committee. Both roles are pivotal in enhancing connectivity and expediting our digital transformation and AI-driven initiatives.➢ Selected to lead a 60-person, cross-functional Demand Planning/Forecasting transformation initiative with the goal to reinvent and transform portions of integrated business planning (IBP). ➢ Delivered a brand-new capability to model, analyze, and glean new information and insights from big data, heavily influencing company strategy; inspired Shaping Our Future company-wide initiative.➢ Worked with technology and the larger organization to revamp the tech stack (data architecture), advising on the architecture needed to achieve data analytics best practices and bring data science in house.

Chicago, Illinois, Us

➢ Established and continually develop (even into Senior Director role), data science capabilities within Conagra Brands.➢ Played key role in technology modernization including data, platform, and tool integrations.➢ Introduced machine learning models and AI solutions to increase efficiency and effectiveness of initiatives across Brand and Marketing functions.

Chicago, Illinois, Us

I earned 3 promotions within my 11-year tenure with Cars.com.Ultimately, I oversaw the department that provided insights regarding car-shopping experience from both the consumer and customer (dealership/manufacturer) lenses. This included advanced data science models that drove the website to make recommendations for vehicles and entry points as well as the body of the information about consumers and insights generated for the departments and organization. ➢ Scaled a 1-person function into a department of 5 teams comprising 30+ talented researchers, analysts, data scientists and managers. Established analytics, data science, and research functions. Created a centralized insights department, including industry, competitive, network, product, and customer analytics as well as research and data science, providing strategic direction to the entire organization.➢ Led the end-to-end creation of internal and customer-facing reporting solutions using the latest in data visualization software (Tableau), including development of patented geolocation technology that measures mobile shoppers on dealership lots—a first for the industry.➢ Championed Cars.com’s transition to a new analytics system—evaluated multiple vendors, implemented new system, integrated legacy system, executed training. Refactored company-wide measurement and reporting to align with technology overhaul to a responsive platform.➢ Built and strengthened partnerships with stakeholder groups, promoting data literacy while expanding breadth and capabilities with data. Repeatedly selected to lead major cross-functional opportunities.

Zurich, Canton Of Zürich, Ch

➢ Produced and managed reporting from syndicated data, internal analytics systems, and other relevant sources of research. ➢ Analyzed Tribune and competitor websites based on key metrics and product categories of strategic importance. ➢ Supported all internal departments and local markets with insights.➢ Promoted from Analyst, Web Analytics.

Chicago, Il, Us

➢ Developed online media plans and negotiated buys for a variety of clients, using data to optimize campaigns. ➢ Presented analysis and findings to media team and other Starcom MediaVest agencies.➢ Instructed coordinators on account specifics and oversaw daily reporting and analysis deadlines.