Brian Auerbach Email & Phone Number

United States

Miami/Ft Lauderdale/Palm Beaches

Proactively drive the development, training and management of a 5-person sales team focused on reaching and exceeding established regional goals in the Miami, Ft. Lauderdale, Palm Beach, Treasure Coast, Cocoa Beach and Daytona markets with annual revenues exceeding $7M, while driving territory vision, mission and strategy. Partner with senior leadership and business managers to plan business activities to meet short and long-term goals, to include creating cost, sales and revenue forecasts. • Manage territory of 167+ accounts and drive the development of initiatives to promote regional growth; grew district from $5.9M to over $6.4M within the first 9 months.• Establish sales objectives by forecasting and developing annual sales quotas for region and territory.• Build and develop a team environment focused on growing sales and meeting/exceeding business goals; manage the interviewing, hiring, training/development and performance of team. • Maintain development plans for each account to promote and support continuing development and growth; facilitate training on sales systems, methodologies and effective closing techniques. • Develop and implement tactical growth plans via the design, creation and revision of strategic sales and marketing initiatives; analyze trends and patterns to predict targets in various areas/channels.• Partner in developing strategic marketing plans and growth initiatives; identify new prospects and continuously drive the implementation of strategies to identify, engage and drive new business.• Cultivate and maintain strong relationships with customers and key account representatives, while driving new business development initiatives through face-to-face presentations and site visitations.• Conduct in-depth analyses of market trends and competition to formulate innovative ideas in order to drive profitable growth through various channels.

Managed all aspects of the regional promotion, marketing, proactive sale and ongoing support of product offerings to internal and external customers, while partnering in the management and launch of new products, and facilitated the training and development of East Florida sales teams on all new products launched by AutoTrader.• Coached, trained and guided advertising consultants and district sales managers in identifying growth opportunity for all focused products in order to bolster performance and consistent revenues.• Developed strategies, proposals and presentations of solutions to in accordance to customer needs. • Negotiated pricing and products with new customers, while ensuring that pricing reflected pricing structures set at the corporate level; developed and maintained sales plans for assigned accounts.• Partnered with sales managers in 4 regional districts to ensure product adoption and revenue growth, while engaging with dealers to assist with long-term media plans aligned with product sets.• Delivered mentoring and guidance to sales team in identifying opportunities within each individual Book of Business, while working with the executive leaders to create/implement strategies for new product launches.• Ranked #4 in the Top 5 AutoTrader.com Product Specialists across the country in both revenue growth and product adoption.• Managed and grew revenue within product set from $1.8M in 2009 to $4.6M within two years.

Managed the development and cultivation of new relationships with independent and franchise dealers in order to assess needs and promote the recommendation and sale of new and existing products/services, while consistently meeting weekly and monthly sales budgets/goals.• Facilitated the training, mentoring and guidance of new and existing dealers on digital product usage, service initiatives and best practices; evaluated dealer websites for effectiveness on a weekly basis.• Chosen as a member of the Regional Sales Blitz Team comprised of high-achieving AC’s sent into struggling markets to drive sales and increase regional profitability.

Miami/Fort Lauderdale Area

Managed and led all aspects of product and service promotion, marketing and sales for assigned accounts, while developing and implementing strategic sales plans, strategies and forecasts to achieve corporate objectives. Significantly increased sales through the implementation of strategic sales and product marketing plans designed to drive brand and product awareness; presented options that increased customer ROI.• Consistently met/exceeded monthly and annual sales budgets, created effective monthly, quarterly and annual flight schedules and maintained account aging.• Drove market share growth and maximized sales performance via the development of aggressive sales and marketing strategies; built trusting relationships to foster additional business opportunities.• Worked with internal Promotions Department to develop strategic marketing initiatives for clientele.• Ranked nationwide as the #4 Top Comcast Sales Executive in the highest budget category. (2006)• Nominated to Comcast President’s Club Recognition Program for ranking in top 2% nationally in highest budget category. (2003, 2005 & 2006)• Awarded Comcast Milestone Member Achievement for 30% plus growth increase YoY. (2000 & 2004)• Consistently ranked in Comcast’s Top 10% nationwide for the Highest Budget Category from 2003 through 2007.