Brian Barth Email and Phone Number

Responsible for the development and improvement of digital products, digital marketing, content development, digital operations and graphic design (Print/Web). I brought our main digital property with virtually no visibility to prominence in the marketplace. Helped to establish a suite of Digital products that diversify our organization beyond our locally owned media products.While working to improve our digital product suites, I also eliminated unnecessary costs by removing digital products that weren't generating a ROI, and sought out unique and creative ways to do more with less.

Oversee the media relations, media production and content development teams. Manage a local content development team and provide direction to a team of virtual copywriters. Inclusive of overseeing the creation of social media, video creation, infographics, and written copy.Delegate assignments to writers based on their strengths to create the best possible copy. Direct content campaign efforts, recommend and introduce persuasive creatives and campaigns driven by customer insights, information gleaned from analytics. Continually monitor trends in and outside of the health industry to create internal strategies to generate engagement and traffic. Responsible for auditing and optimization of existing health content. (SEO)Oversee the creation and implementation of all social media across a channel reaching over 1 million followers.

Responsible for a variety of projects including the creation and implementation of a Premier customer loyalty program, product label/design according to FDA regulations and marketing offers to the largest revenue stream for the company. All marketing responsibilities to the most profitable customer base through the rewards program I created and was responsible for. Responsible for media buys within radio, print and digital media. Other responsibilities include the maintenance of large email database with continual responsibilities to audit and improve the quality of the database.

Oversee a growing department of customer service representatives starting with three representatives to eventually a team of over 50. Responsible for creating the companies knowledge database, customer service standards and improving the relationships between customers and the company. Oversaw the implementation of CRM systems for the Customer Service Department.