Brian Barton Email & Phone Number

San Diego, California, United States

Lead Sponsorship and Media Sales Team at HubSpot. Work on marquee events such as INBOUND.

Greater San Diego Area

Led North America advertising and sponsorship sales at Egencia (Expedia subsidiary). Established a sales strategy from the ground up in a lean, early-stage environment. Duties included: *Building a differentiated media value proposition through the creation of data-lead marketing collateral such as media kit, pitch decks and case studies. *Developed and oversaw media partnerships with strategic partners.*Conceptualizing and launching new ad products *Creating event sponsorship packages*Establishing pricing and delivering revenue optimization through yield management *Worked closely with leaders in key cross-functional groups to identify opportunities, set financial targets and deliver on plan.

Greater San Diego Area

Prospected & managed digital media sales territories by building relationships with leading travel brands and non-endemic clients. Effectively combined first party data, research & insights to sell data-driven media campaigns. Drove cross-functional relationships with Expedia supply teams to identify opportunities and align media campaigns with retail promotions. Worked both with clients directly and with ad agencies on brand and performance based initiatives.

Greater San Diego Area

Managed display media partnerships with a set of airline, hotel, CVB and attractions.

Dallas/Fort Worth Area

Sold early stage search advertising product to hotel partners. Opened new markets (APAC), oversaw entire sales cycle, including prospecting, presenting, planning, negotiating, closing and account management. Took on leadership role for the start-up team by creating best practices, improving reporting and ideating on product improvement. Acted as a consultant to help clients better understand nature of a self-managed, auction-based advertising platform to drive Return on Ad Spend (ROAS) for client and revenue for Expedia.

San Juan, Puerto Rico

International Business

International Business

Study Abroad