Brian Breece Email & Phone Number

Anna, Tx, Us

Anna, Texas, United States

-Multi-faceted, thought leadership role that manages the creation and distribution of analytic solutions and relevant insights to both the Carmichael Lynch and Subaru of America field marketing organizations. Active in personnel development and performance measurement to ensure CL marketing consultations are thought provoking and lead to client actions that better engage with the consumer and drive demand.-Maximized efficiencies by establishing turn-key analytic Tableau dashboards, insights and template content for the CL Field Marketing Team in order to shorten preparation time and increase our number of Subaru retailer consultations in 2023. As of late March, this new approach has contributed to a +76% lift in Q1 meeting counts versus prior year and increased client satisfaction.-Played a big role in the development of an ongoing field initiative called "Dealer to Retailer" aimed at better aligning messaging with Subaru's Love Promise and positioning retailer's locally as "More Than A Car Dealer".-Positively enhanced our exposure and recognition in the field by creating a comprehensive reporting suite to better track progress on retailer initiatives, local brand messaging and the completion of important action items.-Addressed business and informational challenges by developing an additional suite of Subaru ad fund and media focused Tableau dashboards to address SOA executive objectives. Training is ongoing with Subaru's field marketing organization to ensure familiarity with dashboards and intended purpose of each report.-Launched and trained CL Field Marketing Team on Experian's business intelligence platform called Velocity. Simplified and organized reporting structure to help our team access information quickly and enhance efficiencies.-Develop and present quarterly business reviews to brief SOA marketing on our progress in the field along with establishing a plan of action for any challenges that need to be addressed.

Atlanta, Ga

-Agency marketing consultant commuting between Subaru's Atlanta and DC Zone field offices.-Created online demand through strategic planning, branding and tactical guidance to Subaru field marketing and 100+ retailers in Eastern Region.-Promoted to Director title in just over 2 years due to leadership, client management, growth & perseverance in a fast paced environment.-Addressed Subaru retailer awareness and digital conversion challenges in 2018 by contributing to increased ad fund utilization of +5% resulting in a 1.2 million dollar increase in overall client spend.-Developed persuasive business cases that prompted tactical improvements and further alignment with Subaru's brand strategy. Most notably, a +3% shift in retailer digital mix last year alone.-In 2018, my clients gained +.5% retail market share and +20% in online demand in a declined market.-Improved client communication and satisfaction through the establishment of new reporting processes and procedures.-Knowledgable and energetic presenter showcased at marketing summits held annually for 50-100 Subaru retailers in multiple markets within the Eastern Region.

Fort Lauderdale, Fl

-Client advisor and liaison for AutoNation Corporate Marketing and over 29 retailers in South Florida markets. -Responsible for quarterly/annual marketing plans along with daily management of several account coordinators, media planning/buying, creative, merchandising, production, trafficking, analytics, competitive analysis and promotional ventures.-Successfully managed high profile client initiatives such as the development and rollout of AutoNation 7 Day Service across all internal and external communication platforms.-Promoted twice within one year and accepted an Account Supervisor field role located in Denver, CO. -Worked with Market President, Regional Marketing Director and recommended brand/retail marketing strategies that contributed to a market share increase of 2%.-Played a vital role in the re-branding of John Elway AutoNation to Go Automotive Group. Managed internal team, development and implementation of launch creative, media, production and various collateral endeavors such as signage and in-store materials. During the first month of the launch, overall store website traffic increased 136% versus prior year.

Gainesville, Florida

Gainesville, Florida

Bachelor Of Business Administration (B.B.A.), Marketing

Business Analytics- Graduate Certificate Program

Technical Analysis, Forex And Futures Trading

Business Analytics- Graduate Certificate Program