Emily Den Boer Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

-Create copy and execute daily strategy for all Betty Crocker social media platforms, including Facebook (5.3M), Pinterest (752K) and Instagram (289K)-Establish a brand voice that connects a beloved heritage brand with both longtime and new consumers-Implement innovative strategies through influencer activations and new industry trends to connect with new Betty Crocker consumers-Oversee art direction on photo shoots and devise and execute creative video strategy -Analyze and report on all insights from platforms and Google Analytics to inform both the client and our future strategy

Greater Minneapolis-St. Paul Area

-Write copy for all of Pillsbury’s social media platforms, including Facebook (4.5M), Pinterest (383K), Instagram (264K) and Twitter (150K).-Execute all social functions across Facebook, Pinterest, Instagram and Twitter -Work closely with the Pillsbury brand to integrate brand-focused apertures and campaigns, PR messages, and sales priorities-Create editorial content calendars that prioritize brand priorities and business unit goals-Report on monthly insights including social media tests and trends, data analysis and general social performance-Manage social-first recipe development projects with the kitchens team-Work with consumer response team to monitor consumer feedback on our social media pages-Assist with social-first video production

Greater Minneapolis-St. Paul Area

-Copywrite for all of Tablespoon's social media platforms, including Facebook (1.8M), Pinterest (208K) and Instagram (12.7K)-Establish strong brand voice and tone to connect with millennial audience, thus creating brand impressions for General Mills products and driving site traffic-Analyze organic and paid engagement to inform future content strategy -Follow latest social media trends and test new social media capabilities on the audience-Work with a video producer to make captivating Facebook videos that engage Tablespoon fans while cross-promoting brands in the General Mills umbrella

Greater Minneapolis-St. Paul Area

-Assist with copywriting for Betty Crocker social media platforms including Instagram (179K followers), Facebook (4.9M followers) and Pinterest (350K followers) while maintaining a quick-witted voice to engage with the Betty Crocker consumer-Analyze performance from organic and paid engagement and convert learnings into established best practices for the Betty Crocker-Create content for all social media platforms: Take and edit Instagram photos, brainstorm brand new Instagram, Pinterest and Facebook content based on latest social media trends-Assist with creative direction on videoshoots, annotate Facebook videos and choose new recipe concepts for video-first content

Greater Minneapolis-St. Paul Area

-Manage the Betty Crocker blogger network: a team of professional food bloggers who create original recipe and food content based on data learnings, consumer insights and food trends-Copyedit collections and articles that appear on the site-Assist with art direction on photoshoots -Optimize recipes on BettyCrocker.com for SEO functionality -Research, brainstorm and execute new food ideas based on food trends and audience interest-Collaborate with a team of editors to brainstorm and plan content and recipe ideas for BettyCrocker.com -Work with clients, designers and other editors to create the best possible content for the Betty Crocker consumer-Curate content and edit weekly newsletters that are sent to over three million Betty Crocker subscribers, each including top recipes and collections from BettyCrocker.com -Execute quarterly newsletter opt-in programs, like the highly successful 24 Days of Cookies, with 500k+ subscribers, to keep consumers engaged throughout the year

Greater Minneapolis-St. Paul Area

- Wrote blog and print stories for the Twin Cities leading lifestyle magazine, Mpls.St.Paul Magazine and Mpls.St.Paul Weddings Magazine- Worked with PR representatives, large corporations, small businesses, professional athletes, newlyweds, etc. to fact check information and insure publication’s integrity- Assisted with photoshoots and styling for Mpls.St.Paul Magazine and Mpls.St.Paul Weddings Magazine, while working with the Design Director, Fashion Editor, Deputy Editor, and professional stylists, models, and photographers

Greater Minneapolis-St. Paul Area

- Wrote the retail section for Edina Magazine's annual "Best Of" issue in 2014- Wrote multiple sections for Plymouth Magazine's annual "Best Of" issue in 2015- Wrote stories to be published in Plymouth Magazine in 2015

Greater Minneapolis-St. Paul Area

-Wrote stories regarding bridal submissions, products, and other inclusions in the bi-annual publications of both Minnesota and Wisconsin Bride-Fact checked information including appropriate vendors, venues, prices, names, businesses and other crucial items in order to maintain the integrity of the publication

Greater Minneapolis-St. Paul Area

-Wrote stories guided towards the specific company or brand's image, while maintaining Greenspring's vision-Involved with all custom publishing titles, including: Twin Cities Living, WHERE: Twin Cities-Fact checked large volumes of information including school district numbers, residential development information, hotels, all shopping, dining and lifestyle inclusions, etc.

Greater Minneapolis-St. Paul Area

- Wrote 20 pieces and submitted accompanying photos to meet bi-monthly deadlines for publication in two monthly lifestyle titles, published in print and online- Professionally conducted interviews with sources, ranging from CEOs to community members - Fact-checked 100 pieces per month for seven publications

Bachelor Of Arts (Ba), English Language And Literature, Political Science

Activities and Societies: President/Founder of University of Minnesota Magazine Club; Parachute Magazine - Literary Magazine Editor.

Education record

Studied English Literature and Danish Politics in Copenhagen, Denmark for a semester in Spring 2013