Directed start up of new safety division to supply the JD Irving group of companies, including the Irving shipbuilding initiative at the Halifax shipyard. Developed program for product procurement, sales, key account maintenance, market analysis, contract negotiation, training programs, quality and inventory

In this role I was responsible for the sales activities of MSA’s safety products in Atlantic Canada.Increase sales to the key markets of government, utilities, heavy industrial contractors, OGP (Oil, Gas & Petroleum), manufacturing and municipal fire service.· Drive higher levels of Customer Satisfaction through improved Voice of the Customer (VOC), accurate CRM reporting and sales associate access.· Position MSA as the Safety Company for North America into all markets we serve.· Support the industrial and safety distribution channel to more effectively and profitably service Atlantic Canada.· Gain market share by establishing contracts/relationships between customer’s decision makers and our national GAM/RAM managers.Annually achieved and exceeded sales forecast. Increased market share in Atlantic Canada by 30%. Consistently provided relevant industry and product knowledge by developing training and education programs for channel partners. Built new and managed existing accounts by providing superior customer service and fostering loyal customer relationships.

Set up new territory from start up. Increased annual sales from $350K to $4.3 million within 10 years. Collaborated directly with the corporate R&D division to develop innovative safety products, tailored specifically to customer applications.