Brian Busta Email & Phone Number

San Diego County, California, United States

San Diego, California, United States

- Officially promoted to General Manager to lead the national radio division, reporting to the President & GM of Tegna, a national television broadcasting conglomerate.- Responsible for providing strategic direction to 5 departments and individual contributors totaling 17 direct reports.- Led and coached the local and national sales managers who covered 15 satellite offices and 6 major account reps.- Developed station wide sales strategies and incentive programs to drive over $10 million in annual sales from major advertising agencies to local business owners.- Supported key account sales calls, relationship management, and client campaign development.- Enhanced our advertising traffic management systems, processes, and personnel to maximize our capacity resulting in 35% in revenue increase within the first year. - Led recruiting, contract negotiations, pricing, vendor relations, distributor agreements, and advertising inventory strategy.- Over months long process of Tegna selling the station, I was able to retain top talent, despite them being targeted from competitors, and sustain the team’s engagement, enabling the company to maintain market share pricing.

San Diego California

- Reporting to the President, led the local and national sales for both radio and digital advertising products.- Leading two sales managers with over 10 sales reps, grew annual revenue from $6 to $10 million over the course of my tenure.- Consistently ranked higher than our top competitors in leading industry metrics

San Diego, California, United States

• Exceeded local budgets of $6 million in annual revenues in all years including achieving revenue targets for digital and “on-site” events.• Developed a team of 6 Account Executives and provided day to day training, mentoring, and support in key account sales calls. Responsible for recruiting and training new reps.• Managed the strategic use of advertising inventory to exceed quarterly budgets.• Developed incentive programs to help Account Executives focus on target and metric achievements.

San Diego

• Recruited from Lincoln Financial as a Premier Senior Account Executive.• Qualified for President’s Club in 2005.• Top salesperson in Enterprise account revenue and recognized for my ingenuity in helping these "Key" clients develop fully integrated marketing campaigns.