Brian Boudreau Email & Phone Number

Contracted to Verizon, determining strategy and orchestrating implementation of high-profile, non-standard digital projects, both strategic and tactical. Steer optimal user experience and project implementation, optimizing digital KPI outputs. Identify and reduce resource demands and time-to-market costs. Provide a consultative voice for team development and process improvement to executive level.

Provide client leadership and planning for the agency’s largest account, Verizon Wireless. Lead for all client contract negotiations, account budget oversight, internal cross-discipline management, risk management, delivery oversight and thought leadership. Serve as key business advisor, partnering with other executive leaders to identify and resolve the client’s business and technical challenges. Strengthened cross-discipline alignment and productivity of Account, Solutions, Analytics… Show more Provide client leadership and planning for the agency’s largest account, Verizon Wireless. Lead for all client contract negotiations, account budget oversight, internal cross-discipline management, risk management, delivery oversight and thought leadership. Serve as key business advisor, partnering with other executive leaders to identify and resolve the client’s business and technical challenges. Strengthened cross-discipline alignment and productivity of Account, Solutions, Analytics, Creative, Finance, Project Management and IT departments. Provide oversight of agency work involving ecommerce strategy, site testing and optimization, and digital operations improvements to ensure client satisfaction and grow agency brand. Show less

Orlando, Florida Area

Promoted to lead the client partnership for DTC e-commerce and omnichannel sales. Produced strong wins for client’s digital sales KPIs, establishing and growing client relationship and increasing account spend by 50% annually. Served as agency’s subject matter expert for client’s digital business and products.

Developed and delivered strategy, solutions and thought leadership for e-commerce and digital experience optimizations to clients. Projects included prospect retargeting, Store Locator retention, pricing clarity, omnichannel lead-gen continuity, etc.

Business leader responsible for the development and execution of online ecommerce and digital marketing strategy for Verizon Wireless. Direct the creative, product, content-management and IT teams to market and merchandise 10K consumer-packaged goods (CPG) SKUs, including Internet of Things products, Smartwatches/Wearable Tech, Smart Home products, Fitness products, and smartphone accessories, for the online channel via mobile, tablet and desktop, including mobile app and e-chat… Show more Business leader responsible for the development and execution of online ecommerce and digital marketing strategy for Verizon Wireless. Direct the creative, product, content-management and IT teams to market and merchandise 10K consumer-packaged goods (CPG) SKUs, including Internet of Things products, Smartwatches/Wearable Tech, Smart Home products, Fitness products, and smartphone accessories, for the online channel via mobile, tablet and desktop, including mobile app and e-chat. Provide thought leadership for optimization of customer experience, overseeing performance and functionality of postpaid device user journeys. Responsible for meeting sales targets for new accounts, new lines of service, and equipment upgrades. Drive website enhancements to improve sales of smartphones and tablets from top brands such as Apple, Samsung, Motorola, HTC and others. Optimize pages and flows to improve usability and increase conversion rates, and ultimately sales. Business stakeholder for significant projects involving site redesigns, platform migrations, funnel optimizations, responsive/adaptive sites, seasonal initiatives, etc. Winner - VZW 'Tireless Wireless' Award, Q1 2015Winner - VZW 'Tireless Wireless' Award, Q3 2015 Show less

Producer in charge of site design, usability and conversion. Drive high-value projects for driving new revenue and customer retention. Business stakeholder responsible for the launch of Verizon's account management portal.

Supported operations and performance analytics for 18 service and sales contact centers located throughout the east coast. Manually installed and configured sales assist GUI software across 5,000 workstations. Developed training materials and trained local management on interface usage and troubleshooting. Created preliminary call center KPI dashboarding tools and forecasting models. Acted as requirements laison during initial online ordering site development.