Brian Boudreau Email & Phone Number

Contracted to Verizon, determining strategy and orchestrating implementation of high-profile, non-standard digital projects, both strategic and tactical. Steer optimal user experience and project implementation, optimizing digital KPI outputs. Identify and reduce resource demands and time-to-market costs. Provide a consultative voice for team development.

Provide client leadership and planning for the agency’s largest account, Verizon Wireless. Lead for all client contract negotiations, account budget oversight, internal cross-discipline management, risk management, delivery oversight and thought leadership. Serve as key business advisor, partnering with other executive leaders to identify and resolve the.

Orlando, Florida Area

Promoted to lead the client partnership for DTC e-commerce and omnichannel sales. Produced strong wins for client’s digital sales KPIs, establishing and growing client relationship and increasing account spend by 50% annually. Served as agency’s subject matter expert for client’s digital business and products.

Developed and delivered strategy, solutions and thought leadership for e-commerce and digital experience optimizations to clients. Projects included prospect retargeting, Store Locator retention, pricing clarity, omnichannel lead-gen continuity, etc.

Business leader responsible for the development and execution of online ecommerce and digital marketing strategy for Verizon Wireless. Direct the creative, product, content-management and IT teams to market and merchandise 10K consumer-packaged goods (CPG) SKUs, including Internet of Things products, Smartwatches/Wearable Tech, Smart Home products, Fitness.

Producer in charge of site design, usability and conversion. Drive high-value projects for driving new revenue and customer retention. Business stakeholder responsible for the launch of Verizon's account management portal.

Supported operations and performance analytics for 18 service and sales contact centers located throughout the east coast. Manually installed and configured sales assist GUI software across 5,000 workstations. Developed training materials and trained local management on interface usage and troubleshooting. Created preliminary call center KPI dashboarding.