Brian Chambliss Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Served as point person for product launches and releases while managing cross-functional implementation of the plan.Strategized and executed GTM launch plan focused on differentiating a key product in a hypercompetitive space. This led to a 50+% attachment rate on all deals within two months post product launch.Established GTM framework at organization that tiered launches based on level of effort required and business impact.Conducted qualitative and quantitative market research of churned & current customers as well as general population brand health.

Planned and launched a new website for our B2B sales channel. The site's updated brand positioning and messaging led to a 370% increase in web traffic and a 75% increase in MQLsOrganized and conducted onboarding training sessions for 20+ enterprise clients that communicated key brand differentiators and highlighted product value propsConducted regular competitive landscape audits. Documented competitor messaging, packaging, pricing, and acquisition tactics and communicated findings to the executive teamDesigned pitch decks and conducted live product demos during sales cycle to close 6 figure enterprise customersWorked directly with demand gen team to ensure that target audiences were reached and that messaging communicated CPI's differentiators

Charlotte, North Carolina Area

Cultivated relationships with sales management and representatives. Identified opportunities to create email templates to help with rep efficiency and increase deal conversions. These sales enablement assets have been utilized over 15,000 timesIdeated and created product one sheeters, brochures, and competitive "battlecards" to increase win/loss percentagesQuickly became go-to product expert within the marketing department. Served as point person for industry knowledge, product differentiators, and product functionality

Planned and executed events that increased brand awareness in target audiences. Gathered leads that were leveraged for email marketing campaignsWorked with local retailers to increase sales of the Southern Tide brand