As a fCMO, Advisor and Investor, I’m focused on positioning, branding and launching a simpler, more meaningful way to gift—through text or email. Gipht enables companies to improve marketing, sales and HR efforts with a gifting strategy and seamless execution at scale. It’s an easy, thoughtful gesture that cuts through the digital noise and makes a human connection. Gipht allows people to spread joy, surprise and gratitude—with one gift or many at a time. And by partnering with Shopify, Gipht helps improve the overall checkout experience for merchants when a customer doesn’t know the recipient’s address.

Early stage, private investor funding the construction of a scalable, co-packing facility to fill premier bottled water brands with pure, naturally filtered artesian water from the Sierra Nevada Mountains.

Brand, creative and corporate marketing consulting and advisory services designed for global companies, start-ups and agencies. As a fractional, contract or freelance resource, I focus on four key areas: • Brand / Category Definition, Development and Deployment: Brand strategy, research, planning and development; Brand measurement and performance;Corporate narrative, messaging and design definition; Category creation, differentiation and definition• Corporate Marketing Leadership and Management: Corporate marketing organization, design and optimization; Roles and responsibilities definition; Marketing strategy and definition; Fractional CMO, SVP and VP of marketing support• Creative Team Development and Management: Full-time and freelance talent sourcing and recruiting; Creative process development and planning; Fractional creative direction and management; Digital asset management platform guidance • Internal, External and Hybrid Agency Design and Management: Creative, Media and PR agency sourcing and selection; In-house, external and hybrid agency modeling and process;RFI, RFP and SOW sourcing, management and auditing; Agency consolidation and optimizationClients include: Nintex, Quanergy Solutions, Cisco

As Senior Vice President of Corporate Marketing and Brand Experience, I oversee brand research and strategy, creative, PR and project management. My main focus in the first year has been building the team, refining our process and repositioning and rebranding the company.

As Vice President of Corporate Marketing, I oversee brand, creative, web, media, search, campaigns and project management. My main focus in the first year has been repositioning BlackBerry as a security powerhouse. The highlights:• Led and launched the company’s global rebrand in March of 2021—the company’s largest rebrand in over seven years• Rewrote the corporate story to reposition BlackBerry from a secure mobile device manufacturer to a software security company• Focus grouped the new position with analysts, investors and customers• Conducted the first brand study in nearly three years to better understand our position in the security market • For effectiveness, combined web, media and campaigns teams into a digital marketing group• Rearchitected our campaign approach to focus on categories and trends • Oversaw media planning and spending for brand, cybersecurity, critical event management and IoT campaigns• Positioned IVY—a cloud-based, connected automobile platform in partnership with Amazon• Worked with procurement to reduce our agency partners and restructured partnerships • Built an eight-person in-house creative team• Built a five-person project management team and a process that yields efficiency and effectiveness• Worked with our internal media team and agency partners to plan and run traditional and digital advertising across The Wall Street Journal, The New York Times, Wired, NPR and others• Partnered with PR, events, product, demand and sales to amplify our new brand position• Led the production of the first virtual BlackBerry Security Summit• Led the web team to upgrade Blackberry.com, move to a new code base and improve the experience across desktop, tablet and mobile • In Q1 of 2021, drove over 70 million brand impressions and over 190,000 total clicks • In Q1 of 2021, increased visitors to BlackBerry.com by 22%—from 1,750,269 to 2,134,243• In Q1 of 2021, increased direct traffic to BlackBerry.com by 80%—from 546,417 to 982,651

In January of 2017, I joined Veritas as their first and only creative director. I was hired by the 7,000-person, two-billion-dollar data management company to focus on three key areas: A global rebrand, managing all agency partners and building out an in-house creative team. • Led the rebranding effort for the entire company, including positioning, company story and design aesthetic• Wrote the company’s new tagline: The truth in information• Created an architecture that encompasses all aspects of the brand, including trends, solutions and products• Drove the creation of brand documents such as the brand book, style guide, editorial style guide and image guidelines• Moved the organization from an AOR model to a best-in-class model consisting of six agency partners• Doubled the size of the in-house agency• Frequently interacted and presented to the C-suite, including the CEO• Worked with procurement to ensure all agencies were brand trained• Defined and helped build an expansive, global image library• Played an integral role in many global media strategy and planning sessions• Instituted an agency process across the entire organization, getting to better creative work• Increased brand engagement across all digital properties by 45% • 43% brand lift with new digital campaigns• 53% increase in website visits• 225,000 additional follows on branded channels• 33% increase in form fills

As Executive Creative Director I'm responsible for managing a team of ten individuals, including full-time and freelance writers, art directors, planners, strategists, UX designers, information architects and content creators. I also oversee all of the agency's creative output, including digital and print campaigns, website development, mobile app creation, branding, new product launches and rapid prototyping.• Led the launch of Apple Pay for U.S. Bank—which included strategy, digital, mobile, website development and advertising in over 3,500 branches across the nation• Helped grow U.S. Bank into the agency's largest, retained piece of business• Pitched and won work from McAfee, NTT and additional work from Atmel and U.S. Bank• Developed website and mobile work for Visa• Introduced account planning and the planning process to the agency and all of its clients• Grew the creative department to the largest, billable department in the agency• Developed an insight-driven creative approach for all of the agency's clients• Repositioned the agency as a creative technology partner• Partnered with outside resources, including production companies, post houses, recording studios and staffing agenciesClients: Visa, Jouer Cosmetics, McAfee, U.S. Bank, Atmel

As Group Creative Director I managed work and teams from the San Francisco and Los Angeles offices. The teams ranged from 20 to five individuals and included UX designers, creative directors, writers, art directors, strategists, information architects, directors and developers. The work included CRM, acquisition and retention campaigns, branding, website development, digital and traditional campaigns, mobile app creation, product launches and rebranding efforts.• Oversaw work on Samsung Mobile—the agency's largest account• Helped launch Call of Duty's Black Ops II—Activision's best selling game series• Rebranded all of Helzberg Diamonds'​ digital properties and advertising• Launched Proposal Pro—Helzberg Diamonds' first mobile effort—which had over 10,000 downloads in the first three months• Ensured all creative work was delivered on time and on budget• Partnered with planners and account directors to help build client relationships• Introduced and championed a branding approach to the organizationClients: Samsung, Helzberg Diamonds, Cisco, Activision, AVG

Autonet Mobile is a lifestyle technology company that is redefining how people stay entertained in the car. As the only auto-industry approved wireless solution, Autonet gives you full wireless Internet access to all of your favorite online content at broadband speeds.As Creative Director | Marketing Director at Autonet Mobile I managed a team of twelve, including product marketing, product technologists, marketing managers, social media partners, content creators, copywriters and designers. I was responsible for helping brand and raise awareness for the company and product which included all digital, traditional and social marketing as well as B2B materials for all major automobile manufacturers.Partnerships: Chrysler, GM and Mercedes Benz

As Executive Creative Director I over saw work on all accounts and I was responsible for managing a team of 15. Projects included brand positioning and identity, traditional and digital advertising campaigns, product launches, website and mobile app development and social media efforts.• Rebranded Varian Medical Systems for both consumer and B2B audiences• Branded VMWare• Developed multiple digital campaigns for Wells Fargo• Created award-winning work for The Leukemia and Lymphoma SocietyClients: Wells Fargo, Varian Medical Systems, VMware, Wells Fargo and The Leukemia and Lymphoma Society.

Taught a masters copywriting program.

PAPER AIRPLANE was a creative boutique Brian founded to create ground-breaking work and produce technologically advanced executions for a short list of sophisticated clients.PA's client roster included Autonet Mobile, 1020 Placecast, eNet Insurance, and The Youth Leadership Institute.

As a Creative Director I was responsible for overseeing all work on the agency's largest client—Anthem Blue Cross. Additionally, I helped manage work on Nokia, San Disk and BMW. The teams ranged from 45 to 15 individuals and included writers, art directors, designers, strategists and developers. The work included acquisition and retention campaigns, branding, website development, digital and traditional campaigns and product launches.• Launched the first, online health insurance brand: Tonik• Grew Tonik and other Anthem Blue Cross business into the agency's largest client• Oversaw work on Nokia's global advertising efforts and managed teams in London, Sydney, New York and New Zealand• Was one of the Creative Directors on the award-winning, buzz-worthy iDon't campaign for SanDisk's new media player• Was one of the Creative Directors on BMW, which included the design of their first mobile appClients: Anthem Blue Cross, BMW, SanDisk, The Beat Museum

At Carol H. Williams, Brian wrote print, radio, TV, and online advertising campaigns for GM, FedEx, and Bank of America.