Brian Cochran Email & Phone Number

Short Hills, New Jersey, Us

Columbia, Md, Us

Lotame (https://www.lotame.com) is a Global Technology and Data Management company in the Advertising Technology (“AdTech”) Industry. The Company helps clients collect their data from a variety of sources (websites, mobile apps, CTV, online & offline databases), organize it into custom taxonomies in Lotame, and create segments from that data that were then exported into the AdTech ecosystem for analysis and ad targeting. Lotame is one of the largest independent providers of “third party” data in the industry.Held responsibility for Technical Account Management and Solutions Engineering for over 70 DMP Platform clients in North and South America. Partnered with sales on initial sales calls, pitches, RFP responses, and demos along with working with new clients to implement the Platform and provide ongoing technical support for Enterprise clients. Acted as an advisor to the newer Solutions Engineers and assigned tasks to the Center of Excellence team in India. Performed demos on sales calls & prepared formal RFP responses (200 questions) for potential clients. Played an integral part in the entire sales lifecycle including pre-sales, kick-off calls, overseeing implementation, and ongoing account management along with supporting almost every department in the company including Product RFPs, Legal, Engineering, Finance, and Client Success. Duties included ongoing account support and troubleshooting, weekly meetings with enterprise clients, working with product teams on custom feature requests, and answering client tickets via Salesforce. In a typical month, would answer and resolve around 40-50 incoming tickets from clients.

Columbia, Md, Us

Held responsibility for technical management of all Enterprise platform clients in the Americas along with assisting with accounts in the UK, EMEA, and Asia. The primary role was the implementation and ongoing technical support for IBM, Lotame's largest client to date. Duties included implementation of data collection, organization, and activation in the Lotame DMP along with technical and strategic support for the IBM Marketing Team.Worked with Client Success and Product departments on account management, ticket tracking and resolution, training, and custom feature requests. Performed pre-Implementation client reviews, full sales lifecycle (6-months), implementation, and ongoing account management. Ran platform demos and trainings for new employees of existing clients that included IBM, Bloomberg, CBC/Radio Canada, Comcast, Omnicom, Tribune, Advance Local and RE/MAX.

Columbia, Md, Us

Oversaw a team of 6 Technical Account Managers along with the implementation, training, and tech support for all DMP clients in North and South America. Key Accomplishments and Achievements• Created “Data Theory,” an internal set of guidelines that helped TAMs understand what data was important to collect and what wasn’t, thus creating a standardized, scalable method to collect data from clients’ websites and apps while minimizing unneeded data from coming in. Results were reducing time needed to collect data from over an hour to under 20 minutes and reducing wasteful data by over 80%• Helped open London and Singapore office in 2014 and then hired and trained the first two TAMs• Implemented Lotame DMP with 100+ clients across multiple industries & verticals with a 95% on time rate

Columbia, Md, Us

Led the first dedicated Technical Account Management team at Lotame overseeing the implementation, training, and frontline tech support for all clients in North and South America. Built and managed the first implementation group when Lotame transitioned from an ad network to a SaaS platform and implemented the Lotame DMP with 50+ clients across multiple industries and verticals.

Columbia, Md, Us

Recruited and managed 100+ publishers for Lotame’s ad network. Managed data collection, campaign placement, daily delivery, and monthly payouts delivering over $8M in campaigns per year. Built the first Implementation group when Lotame transitioned to a full SaaS platform and oversaw the daily management of DMP clients.

Worked on the Advertising.com team within AOL that had about 200 employees and generated around $100M in annual revenue. Customers were across the globe in industries such as CPG, travel, auto, credit cards, and technology. Oversaw daily operations of all display advertising campaigns for the leading regional sales team including pricing, setup, launch, delivery, and evaluation. In addition, coordinated efforts of the Creative, Traffic, Product Management, and Technical Analysis departments to troubleshoot campaign fulfillment ensuring client satisfaction.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Study Abroad Program