Marketing Manager
My general responsibilities include overseeing all branding efforts and marketing communications for O’Brien Dental Lab. I work closely with the president of O'Brien developing new B2B marketing strategies, online marketing strategies, designing marketing collateral, and research & development. My day-to-day responsibilities include; analyzing incoming sales data, copy writing, production inventory management, product performance analysis, data mining, and developing product line extension strategies. Additionally, I served as a member of the safety committee, and am involved trade show and event management. Additionally, I double as the creative director and designed advertising campaigns, marketing collateral, brochures, technical drawings, and promotional pieces from concept to completion.
