Responsible for all aspects of an HVAC Air Conditioning and Heating company. Sales, service, installation, repairs and personal.

Business Analyst with a proven track record of optimizing the performance of marketing and sales initiativesRecognized leader committed to significantly improving revenue results and ROIAdapt at providing concise executive summaries and strategies by building and working with cross-functional teams

• Compiled and presented exhaustive views of business execution in all IBM brands (services, hardware, and software) by collaborating with various departments to gather business requirements, develop training modules and provide continuing enhancement to the entire marketing community in North and South America. • Gathered and analyzed data relating to marketing campaigns, translating the information to pipeline and business performance reporting which enabled executive oversight contributing to an increase of ROI by 15%. • Provided analytic and diagnostic leadership with key metrics that facilitated sufficient and accurate sales pipeline allowing marketing to build the next quarter pipe to 90 – 100% requirement to meet revenue goals.• Streamlined reporting delivering high value solutions and reducing total man hours by over 50%

• Provided operational support and leadership as a Subject Matter Expert in Software Group’s marketing structure applying insights into the sales and opportunity management process with targeted strategies and insight. • Developed and managed tools which increased reporting and analytic capabilities for marketing while strengthening interactions with sales resulting in greater focus on closing the pipeline.• Deployed the Siebel Customer Relationship Management Business Partner module allowing greater visibility pipeline, grew channel market share and exceeded the goal of $18M of win revenue

• Developed and managed the Tivoli marketing database solutions resulting in increased ROI for marketing campaigns. Prepared monthly reports outlining campaign effectiveness, lead generation and resulting revenue for the direct sales and the business partners.• Managed the migrating of Tivoli marketing tools to IBM systems. Preformed as the main interface for issue resolution, change management, testing, and final implementation making the NA geo the first to achieve 100% on IBM measurement systems.• Project manager instrumental in developing and implementing the database architecture and front end tools for lead and opportunity management. Worked closely with sales, marketing and IT to define requirements, release schedules, test and deploy web based solutions. • Created a response capture mechanism dramatically decreasing costs while increasing responses for marketing tactics. Developed data integrity methodologies including: data importation procedures and standards, list pull standardization, integration of financial and company demographics data, and source code implementation.• Managed vendors, contractors and contracts.

• Developed data base architecture that solved critical business issues. Resolved data timeliness and scalability needs of single data base server by creating a distributed server system, which resulted in significantly, more scalable data base farm. Increased the timeliness of data from 24 hours cycle to a few hours, making data available by start of customer’s business day. • Administered eight production database servers. Proactively identified problems in database by performing preventive maintenance, data archiving, data back ups, and improving security. Significantly increased performance and uptime by systematically rebuilding indexes and archiving data.• Developed and managed an automatic, seamless, and stable transfer of data to customer server farms. Increased efficiency of the data delivery reducing the set up time from 80 hours to 2 hours.• Developed and managed an automatic, incremental process to import pricing and availability information to the database. Created stored procedures, tables, conversion scripts, and server file directory.• Developed and managed pricing and availability information acquisitions for over 1000 computer resellers from over 50 distributors and manufacturers. Created an automated process that freed resources for other projects.