Brian Sabin Email & Phone Number

Cleveland, Ohio, United States

- Lead the Publicis SEO program for Stellantis North America across all vehicle brands, including Jeep, Ram, Chrysler, Dodge, Fiat and Alfa Romeo- Manage a five-person team while focusing on enterprise SEO, technical optimizations and an evolving eCommerce business- Develop cross-brand strategies that drive increased visibility and organic traffic in automotive- Improve shopping tool performance through technical and content enhancements, driving larger audiences of customers toward sales and lead forms- Coordinate across channels with paid search and other media to deliver greater engagement efficiently and cost effectively - Establish standard operating procedures for site maintenance, site health monitoring and technical optimizations- Provide international SEO strategy and support to markets throughout Latin America, Asia/Pacific and the Middle East- Structure testing and analytics tracking to measure impact of implemented changes including structured data, metadata updates and other enhancements- Cultivate opportunities to expand SEO into new business lines- Drive new business development by contributing to winning pitches to other marquee clients including Blue Cross/Blue Shield

Cleveland, Ohio, United States

Stellantis Account (formerly Fiat Chrysler Automobiles)

*Co-author of Breathing for Warriors, published March 2020 by St. Martin’s Essentials.*Work appearing in Men’s Journal, Runner’s World, Bicycling, Huffington Post and more.*Ghostwriter for celebrities and business leaders.

Everywhere

*Transform analog in-person service business into monetized online learning platform.*Win new clients for digital services, including major producers Valero and Phillips 66.*Grew nascent web presence in niche vertical into 50,000+ organic visitors within year 1. *Responsible for Marketing, Product Development, and Customer Success.*Oversee curriculum development for video-driven courses, both free and premium.*Deliver outstanding service to customers located on six different continents. *Develop marketing collateral supporting all new business lines. *Present new initiatives to major corporate customers and partners.

Everywhere

*Developed growth strategies for 7-, 8- and 9-figure brands, increasing audiences, email acquisition, and revenue through multiplatform marketing campaigns.*Clients included Death Wish Coffee, Four Sigmatic, Tim Ferriss, Apple Autos dealerships (Minnesota), Hydrant, ISSA, and former Home Depot CEO Frank Blake.*Oversaw content ideation and production, editing and writing marketing materials including sales pages, video and radio ad spots, and email and direct mail messages. *Audited customer funnels to identify areas of strength and weakness, create optimization strategies that improve conversion rates.*Maintained audience engagement and increased customer lifetime value through nurture sequences, newsletter production, referral and retention programs. *Oversaw data and analytics. Conduct technical audits of site performance and work with developers to identify, design and implement solutions. *Designed and built courses satisfying real customer wants and needs as identified by quantitative and qualitative research. Oversaw the production of all course materials. *Communicated directly with clients and stakeholders in-person and via phone and video conferencing, securing new business and maintaining strong relationships.

Cleveland/Akron, Ohio Area

*Led staff and freelance contributors to create original content targeted for social, search, affiliate and direct load traffic to STACK.com. Site uniques and page views grew 10X+.*Oversaw SEO performance using Brightedge. Identified new opportunities through content gap analysis and developed an audit process that identified and improved priority content.*Directed custom content campaigns for brand partners including Gatorade, Nike, New Balance, ASICS, Powerade, EA Sports, New Era, Eastbay, Gaiam and more.*Launched digital direct-to-consumer (DTC) products, coordinating a multi-team effort toconceptualize, design, develop, support and market new items that drove six-figure profits within year 1.*Wrote and top-edited marketing copy for DTC products including sales pages, lead magnets,banners and other ad units, and email auto-responder series.*Led the production of STACK Magazine, an 890,000-circulation magazine reaching 4.5 MM high schoolers nationally, guiding editorial and design operations to ensure every issue informs, entertains and offers useful service to athletes. *Managed a magazine redesign, making the publication more visual and current, creating more opportunity for readers to have a voice in-book, and improving the interrelationship between STACK’s print and digital properties. *Identified gaps in STACK’s content library and create writing assignments for staff,expert contributors and freelancers to provide new and fresh stories across multiple content verticals.*Worked closely with video production team to develop complementary video contentfor staff- and freelancer-created article content. *Established and managed schedules for content creation, rotation and scheduling toimprove user experience and user engagement. *Wrote and edited original online and magazine features and front-of-book.

Santa Monica, California

*Oversaw daily operations of 520,000+ article website, drawing 14.4 million monthly visitors.*Managed feature freelance team of 10 editors and 35 writers, ensuring all deadlines are met.*Generated, pitched and developed story ideas for features, bulletins, slideshows, and social media.*Reported and wrote original stories, re-write and fact-check copy from advisors and experts.*Led a feature content initiative that helped improve site performance by all measurable traffic metrics, including unique visitors, page views and time spent on site. *Wrote headlines and teaser copy for content featured on the site's home page and other high-traffic landing pages. Also wrote 12-15 social media posts per day. *Researched and selected images for story packaging, and assisted in the design of article and landing pages.*Wrote subject lines, headlines and selected images for site's weekly 550,000-subscriber newsletter, consistently exceeding a 35 percent open rate and surpassing 50 percent click-thru.

Emmaus, Pennsylvania

*Managed GEAR section of the magazine, overseeing freelancers, writing and editing copy,working with art team on story layout and design, and ensuring that all deadlines were met.*Completed redesign of the Shoe Guide, the magazine’s most significant recurring feature.*Oversaw and conducted tests of running shoes, gear and equipment that involved experts, staffand magazine readers, developing methodologies for ranking and reviewing products.*Expanded GEAR section’s presence online, developing companion videos for product reviews.*Created a section-based Twitter account and attracted more than 1,000 followers.*Developed and maintained relationships with relevant industry PR and product reps.*Gave speeches, public presentations, including on-camera interviews for live TV.*Lived the subject: To understand the audience, I ran 120 miles per month and raced frequently.

Emmaus, Pennsylvania

*Launched Runner’s World’s video channel in February 2007, and developed it from a few dozentitles to a full library of videos that produce an average of more than 1 million plays/month.*Produced 30 original videos/month, including features, demonstrations, gear reviews, and news.*Oversaw production teams both big and small, from full-fledged studio crews to one-man, run-and-gun breaking news coverage. I also managed a video editing internship program.*Developed a tapeless HD video workflow for Web and iPad publishing.*Shot original photography that appeared in the magazine and online.*Selected and edited images for packaging stories, aiding in the layout of Web pages.*Wrote and edited original features, departments and product reviews for the print edition. I alsopenned a weekly column online along with guest posts on the Executive Editor-Online's blog.

Reported on Capitol Hill, covering legislative disputes over immigration, the environment, and housing. Scooped competitors in Colorado from Washington on a story about a potential $600,000 shortage at the county's election board. Also reported on the 2006 Congressional Elections.

Reported, wrote, voiced and edited radio stories randing from 90-second news updates to 12-minute arts features. Helped plan and execute coverage of 2006 Czech Parliamentary election.

Covered high school and collegiate sports in Northeast Ohio. Wrote feature stories, profiles, and a first-person travel journal.

Msj, Journalism

Bsj, Management Information Systems, Finance

Education record