Kathryn Platz Email & Phone Number

Austin, Texas, United States

Clients: Grey Goose Vodka, Patron Tequila, Church & Dwight, Nair, OxiClean, Trojan, First Response, RepHresh, Replens, Vitafusion, L'il Critters, Zicam, Microsoft, USAA

Austin, Texas, United States

- Manage, train and mentor SEO team members. - Provide strategic audits and campaign plans to position clients as industry leaders. Tools used: Google Search Console, Google Analytics, BrightEdge, Conductor, Screaming Frog, Moz, Deep Crawl, SEO Radar, SEM RUSH

Austin, Texas

- Collaborate with B2B and B2C organizations to drive organic site traffic and increase site rankings in search engines.- Provide periodic reporting to clients to demonstrate how site optimizations increase traffic.

Austin, Texas Area

- Plan all logistics for our annual 2.5 day customer conference for over 200 customers including selecting industry speakers, managing staff assignments, overseeing the budget, selecting artwork, and handling all hotel accommodations - Create email and social media campaigns for Banker's Toolbox events- Use Adobe Illustrator, Photoshop, and Indesign to create artwork for product and industry collateral- Create blog posts, optimized for SEO on our webpage - Moderate live… Show more - Plan all logistics for our annual 2.5 day customer conference for over 200 customers including selecting industry speakers, managing staff assignments, overseeing the budget, selecting artwork, and handling all hotel accommodations - Create email and social media campaigns for Banker's Toolbox events- Use Adobe Illustrator, Photoshop, and Indesign to create artwork for product and industry collateral- Create blog posts, optimized for SEO on our webpage - Moderate live webinars for 500+ people - Coordinate all trade shows for our sales team (email invitations/follow-up, shipping, selecting promotional items/raffle prizes)Tools used: Marketo, Salesforce, Pardot, Cvent, Double Dutch, Wordpress Show less

Herndon, Va

- Support the Business Development Team in writing and editing proposals for United States Government contract positions- Use Adobe Illustrator to create charts for proposals

Valparaiso, In

- Worked with a team of students to promote the use of Handshake, an online job board, to students, faculty, and employers- Create a comprehensive marketing strategy, outlining the social media content, video launches, promotional events, and print media - Constructed a survey for employers regarding their use of Handshake and compile results to gain feedback on how to make Handshake a better resource for employers and students- Designed promotional ads for the Career Center… Show more - Worked with a team of students to promote the use of Handshake, an online job board, to students, faculty, and employers- Create a comprehensive marketing strategy, outlining the social media content, video launches, promotional events, and print media - Constructed a survey for employers regarding their use of Handshake and compile results to gain feedback on how to make Handshake a better resource for employers and students- Designed promotional ads for the Career Center, including business cards, social media posts, and presentations Show less

Valparaiso, Indiana

- Promoted from a Desk Attendant to the manager of student Desk Attendants- Managed a staff of 18 student employees- Provided area specific training to prepare staff in ticket sales, customer service and game room rentals- Lead staff meetings to communicate updates and address disciplinary issues when necessary with employees as a group and individually - Created content for an internal employee website to provide staff members with resources needed- Served as a liaison… Show more - Promoted from a Desk Attendant to the manager of student Desk Attendants- Managed a staff of 18 student employees- Provided area specific training to prepare staff in ticket sales, customer service and game room rentals- Lead staff meetings to communicate updates and address disciplinary issues when necessary with employees as a group and individually - Created content for an internal employee website to provide staff members with resources needed- Served as a liaison between the student and professional staff Show less

Valparaiso, In

- Increase the number of users on Valparaiso University Career Center's new job and internship database, Handshake by over 1,000 students within a semester- Work with the Career Center staff members to host Professional Development Presentations and information sessions to engage students with Career Center resources - Create and manage content on the Handshake social media accounts (Facebook, Twitter, Instagram) to increase student awareness - Network with students and employers to… Show more - Increase the number of users on Valparaiso University Career Center's new job and internship database, Handshake by over 1,000 students within a semester- Work with the Career Center staff members to host Professional Development Presentations and information sessions to engage students with Career Center resources - Create and manage content on the Handshake social media accounts (Facebook, Twitter, Instagram) to increase student awareness - Network with students and employers to answer questions about Handshake and demonstrate how they can better utilize the website features- Brainstorm promotional events to further increase student engagement and awareness Show less

Ann Arbor, Mi

- Assisted in the recruiting, sustaining, and functioning of the Con-way Freight Customer Advisory Panel, allowing Con-way Freight to gain exclusive customer feedback - Mapped current and future state processes to improve efficiency in the Marketing Department by creating Value Stream Maps and Continuous Improvement Reviews (CIRs)- Participated in research and data mining projects to determine an effective online scheduling tool for customer feedback- Created a New-Employee… Show more - Assisted in the recruiting, sustaining, and functioning of the Con-way Freight Customer Advisory Panel, allowing Con-way Freight to gain exclusive customer feedback - Mapped current and future state processes to improve efficiency in the Marketing Department by creating Value Stream Maps and Continuous Improvement Reviews (CIRs)- Participated in research and data mining projects to determine an effective online scheduling tool for customer feedback- Created a New-Employee On-boarding Kit specific to the Marketing team to make a new employee's transition easier- Adapted the Lean Six Sigma mindset by adhering to standard work instructions and focusing on continuous improvement Show less