Prism Digital is a marketing automation and cross media solutions provider. I am responsible for the vision and strategic development of our platform as well as sales and marketing. We have developed an extensive cloud based marketing automation platform that acts as an asset management system that enables the adaptation of marketing assets, integrated with content and data to drive more effective and relevant marketing communications and or campaigns. The diversity of marketing execution and alignment to business rules/processes is a key differentiator for us as is the intuitive workflow and user experience. Asset/templates are supported across all marketing channels--print & direct mail, visual communications/signage, stationery, promotional products, email, web, social media and mobile. We support the full personalization/customization of those assets as one off executions or integrated cross channel campaigns. We directly provide all services and do not use any offshore development. We have integrated client data and or 3rd party data sources for clients to query to create and run targeted or trigger campaigns that can be personalized to and from each recipient. For direct mail requirements we have completely automated postal processing requirements with our proprietary EZAddress tool that we have integrated with Google API's for mapping which provides both map and satellite views for creating targeting lists. We have also developed a proprietary EDDM tool to create Every Door Direct Mail campaigns. The entire platform leverages an ecommerce experience so order processing is easy and efficient.We currently have clients in the real estate, retail, healthcare/life sciences, financial services, publishing/education, automotive, consumer products and ad agency verticals and are looking to expand to Franchises. We are also launching some direct to consumer and direct to professional portals.

Responsible for developing new business and managing existing business opportunities in the New York, NJ territory. Generated new business and opportunities with Merrill Lynch, CIT Group, JP Morgan, Citigroup, Pfizer, and ADP to name a few.Responsible for building out sales channel with key partners including Salesforce.com, AT&T, Sprint, Research In Motion (Blackbery) and HP.

Responsible for global sales efforts for wireless mobile applications focused on financial services. Responsible for developing strategic sales plan and relationships with key partners such as Research in Motion, AT&T, Reuters, Dow Jones and Financial Times to develop additional sales and revenue channels. Primary sales efforts focused in North America and Europe. Reported to CEO.

I was responsible for all new sales, business development and partnership efforts for Temel. I co-lead the successful acquisition of Temel West in Boise Idaho who at the time was a non binding partner of Temel's with our CEO Steven Goldthwaite. This strategic acquisition was driven by the long term objective of securing a significant relationship with HP for which we were successful. Ultimately Temel was awarded significant projects and responsibilities for for HP.com. I would be remiss if I didn't mention the great work that Carlos Alcala our Creative Director and Partner who was instrumental in helping develop and implement our usability practice. We were quickly working along the lines of Jakob Nielsen who many consider the guru of web page usability. I also started the pharmaceutical practice at Temel and did so by creating an eDetailing application partnering with Proactive Healthcare who had a direct mail component called Details in the Mail. I also lead the early successful sales efforts for Temel in pharma, winning such project as the Janssen Global Intranet and related brand sites, Detrusitol Intranet Site for Pharmacia, Clinical Trial Recruitment site for BMS, as well as the opening of the Cephalon account to name a few. I was also responsible for the development and engagement of a relationship with Forrester Research. By making a commitment to user experience principals as a driving force of our offering we were recognized in Forrester Research's report, "The DTC Overhaul" in which Temel was highly rated for its insights and capabilities in web development and marketing. When I left Temel, The pharma practice and the HP business continued its growth and was a major driver for its long term success.