Managing Partner
CurrentPrism Digital is a marketing automation and cross media solutions provider. I am responsible for the vision and strategic development of our platform as well as sales and marketing. We have developed an extensive cloud based marketing automation platform that acts as an asset management system that enables the adaptation of marketing assets, integrated with content and data to drive more effective and relevant marketing communications and or campaigns. The diversity of marketing execution and alignment to business rules/processes is a key differentiator for us as is the intuitive workflow and user experience. Asset/templates are supported across all marketing channels--print & direct mail, visual communications/signage, stationery, promotional products, email, web, social media and mobile. We support the full personalization/customization of those assets as one off executions or integrated cross channel campaigns. We directly provide all services and do not use any offshore development. We have integrated client data and or 3rd party data sources for clients to query to create and run targeted or trigger campaigns that can be personalized to and from each recipient. For direct mail requirements we have completely automated postal processing requirements with our proprietary EZAddress tool that we have integrated with Google API's for mapping which provides both map and satellite views for creating targeting lists. We have also developed a proprietary EDDM tool to create Every Door Direct Mail campaigns. The entire platform leverages an ecommerce experience so order processing is easy and efficient.We currently have clients in the real estate, retail, healthcare/life sciences, financial services, publishing/education, automotive, consumer products and ad agency verticals and are looking to expand to Franchises. We are also launching some direct to consumer and direct to professional portals.