VICE PRESIDENT OF SALES AND MARKETING EXECUTIVE PROFILE Builder of high-caliber organizations, teams, and processes across diverse industries, print and media, telecommunications, Food and Beverage, outsourcing models.  Direct and decisive business leader with twenty years of P&L oversight and diverse management experience in start-up, turn-around, and rapid growth ventures as well as Fortune 1000 corporations. Proven success in driving change management initiatives that encompass organizational restructuring, headcount reduction, cost savings, and process improvement. Lead and developed all marketing initiatives successfully to launch a new business into the marketplace. Designed and implemented “go to market” strategy which included: product development and launch, building new website, collateral messaging and design, press releases, advertising and various article interviews for publications, strategic alliances and partnerships, tradeshows and conferences, lead generation, developed pricing models, product roadmap for new products and services, direct marketing campaigns, create ROI model.  Excel in team building, performance leadership, strategic planning, and business development initiatives to grow professional services organizations. Adept at employing mapping strategies to increase revenues, penetrate new markets, and close large-scale Fortune 100 contracts. Evangelize a “solution selling” approach that is critical for nurturing key accounts.