Independently managed development and delivery of Market and Consumer Insight consultation for 4 Regional Grocery and Drug Retailers across Merchandising, Marketing, Price, Promotion and Assortment.Managing 7-member, 16-client, insights delivery team. Achieved significantly higher Gallup scores in key areas of critical employee engagement and performance resulting in client satisfaction and renewals while achieving P&L and expense /revenue targets.

Drove insight deployment of one of Nielsen’s first retailers to adopt Fresh Integration as System of Record. Pioneered unique insight proposition around flexible, open door, “CoE” service levels with parameters that create increased engagement and insight delivery.

Manager relationship, contracts and teams responsible for delivering actionable insight about our Retail partner's Market and Consumer

Relationship and Consultation Director for Unilever Consumer & Customer Solutions:Strategic Growth Channels, Grocery Sector and Customer Development Operations

Supported Brand, Sales, Trade and Shopper Marketing in delivery of actionable Consumer Insight

Reckitt Benckiser NAANZ Area Regional Management and Thought Leadership; Brand, Market Research and Trade MarketingLeadership of over 40% of Reckitt insight and service delivery for Brand, Sales and Shopper Marketing groups worth over One Billion Dollars in US revenueCultivated Regional and Global relationships resulting in optimized insights and deliveryLed Auto Dish Most Valuable Channel and Consumer Analysis: Insights resulted in change in target consumer representing… Show more Reckitt Benckiser NAANZ Area Regional Management and Thought Leadership; Brand, Market Research and Trade MarketingLeadership of over 40% of Reckitt insight and service delivery for Brand, Sales and Shopper Marketing groups worth over One Billion Dollars in US revenueCultivated Regional and Global relationships resulting in optimized insights and deliveryLed Auto Dish Most Valuable Channel and Consumer Analysis: Insights resulted in change in target consumer representing $16MM annual fair share opportunity gapManaged Sales, Trade Marketing and Shopper Marketing relationships with Reckitt BenckiserManaged RB Shopper Marketing Global and Local Channel Strategy initiative resulting in delivery of $80MM of opportunities across development of leading Powerbrands in the Dollar, Club and DIYDesigned custom Total USA coverage solution reporting. Managed enhanced customization of Channel Views delivery resulting in +/- 2.5% trend precision for Walmart and Club Integrated Region analysis to NAANZ EVP, highlighting regional opportunities worth $50MMLed design and delivery of multiple Gadget/Refill Seeding strategy analysis, used widely in multiple Brand's strategy(Air Wick Oils, Air Wick Freshmatic, Finish Quantumatic and Lysol)Responsible for delivery of monthly Management Team Meeting business review and insightsIntegral part and at times lead roles of team delivery of various Analytic projects, including, Media Effectiveness, Marketing Mix Models, Price Elasticity's, Store Level Observations, Matched Panel Tests, Market Structures and AssortmentManaged largest Price and Promotion modeling project, covering 60% of their brands and presented key findings, Sales friendly summaries and simulator tool at RB National Sales Conference. Changes in strategy resulting in over $20MM trade spend optimizationDelivered aggregate 4.53 of 5 rating on major analysis delivered and consistent high performance Show less

Manage team servicing and consultative partnership across all Brands, Trade Marketing and Sales as well the NAANZ Relationship

Brand Management, Research and SalesConsultation and Relationship Management of Reckitt Benckiser's leading Brands(Lysol) and Sales Force. Proposed, designed and delivered first "Lysol Equity Study", identifying over $200MM in annual incremental dollar potential from within the Brand's buyer baseRecognized need and designed automated Sales and Marketing "4P" analysis tools delivering annual productivity savings of over $200K and immeasurable insights and… Show more Brand Management, Research and SalesConsultation and Relationship Management of Reckitt Benckiser's leading Brands(Lysol) and Sales Force. Proposed, designed and delivered first "Lysol Equity Study", identifying over $200MM in annual incremental dollar potential from within the Brand's buyer baseRecognized need and designed automated Sales and Marketing "4P" analysis tools delivering annual productivity savings of over $200K and immeasurable insights and increased ROI Addressed competitive threat of Clorox Disinfecting Sprays through creative and integrated research resulting in Retail de-listments and Lysol share gains valued at over $10MMPresented example of integrated Consumer and Sales category reviews at VNU360 ConferenceEnsured continued adoption of Consumer analytics within the Trade Marketing organization resulting in acknowledged value of over $9MM in distribution gains in alternative channelsDeveloped custom Trade Spend Estimator used to more efficiently allocate spending against estimated competitive spend levels. Value acknowledged at over $3MM annuallyLed Nielsen Category Review presentations with Clients at Walmart, Safeway and Kroger resulting in over $10MM in incremental distribution and ongoing partnership cultivation Show less

Sales DevelopmentCultivation and servicing of Reckitt & Colman's Sales force and Category Management groupsManaged development, roll-out and implementation of custom Opportunity Explorer Sales Force ToolsDemonstrated value of increased invested and Retail Trade partnerships resulting in increased investment of Account Level Services of over $250kPresented at Reckitt's National Sales organization custom Promotion Evaluation Tools I developed resulting in acknowledged Trade… Show more Sales DevelopmentCultivation and servicing of Reckitt & Colman's Sales force and Category Management groupsManaged development, roll-out and implementation of custom Opportunity Explorer Sales Force ToolsDemonstrated value of increased invested and Retail Trade partnerships resulting in increased investment of Account Level Services of over $250kPresented at Reckitt's National Sales organization custom Promotion Evaluation Tools I developed resulting in acknowledged Trade optimization of $30MMProactively initiated "Lunch and Learn" training series resulting in greater usage and ROI from Nielsen servicesIntroduced integration of Consumer and Retail Measurement to present win-win quantifiable opportunities and solutions to Reckitt's retail partners resulting in over $9MM incremental distribution gains at Walmart and the Dollar ChannelProposed and delivered ongoing custom 10k Store Level solution to meet needs of direct sales force allocation, issue identification and objective measurement for Bonus program Show less

Co-management over all Division Category Management ReviewsEstablished National account priorities for optimal placement of $5MM budgeted and Jell-O Merchandising SystemPrepared National sales materials for Merchandising System

Corporate SalesAssisted in analysis and presentations as indicated by management, integrating various graphics, spreadsheets, and word-processing software's in the processTracked , analyzed, and presented Market place conditions, highlighting and sizing opportunities and threats

Produced presentations and communications required;by managementGathered, formatted and prepared district sales data for use in analyzing sales volume trends, budgets, and share

Relationship based selling of all priority programs and promotions at the chain and independent retail levelsSecure and maintain distribution, shelf plans and pricing strategies for all KGF grocery products.