Brian Elkins Email & Phone Number

Atlanta, Georgia, United States

• Manages major agency partners, ensuring project initiatives remain on time and budget with constantly changing parameters, and reports project performance metrics to leadership.• Leads a team of four tech savvy professional to serve stakeholders on website support and Salesforce implementation• Delivered major website launch for the Professional Education site refresh project, managing a wide variety of technical problems from various stakeholders• Serves as functional owner for implementation of marketing technologies including the website, Salesforce CRM, and backlog• Owns analytics reporting and dashboards for project and website performance and leads initiatives to improve engagement metrics for the sales funnel

Kennesaw, Georgia, United States

• Analysis of current program metrics alongside historical data to strategize on how to allocate the 2020 $750K advertising budget• Led reporting and presentation of marketing data and metrics to key stakeholders and school leadership on advertising performance metrics• Conducted competitive analysis to provide recommendations for marketing and pricing initiatives• Tracked campaign effectiveness analytics to provides strategic data-led recommendations, allowing the school to increase inquiries into key programs by over 15% versus prior year• Promoted to Pardot and Salesforce admin after 6 months• Programed email drip campaigns into Pardot to increase prospect engagement, that freed up labor costs across deparments

Downers Grove, Illinois, United States

• Analyzed current program metrics alongside historical data to strategize on how to allocate the 2020 $750K advertising budget• Led reporting and presentation of marketing data to school leadership, deans, and department heads on advertising performance metrics• Conducted competitive analysis to provide recommendations for marketing and pricing initiatives• Monitored and tracked campaign effectiveness and provides strategic data-led recommendations, allowing the school to increase inquiries into key programs by over 15% versus prior year• Promoted to Pardot and Salesforce admin after 6 months on job• Programed over twenty email drip campaigns into Pardot to increase prospect engagement, freeing up over 10 hours per week of labor costs

Downers Grove, Illinois, United States

● Provided reporting for supervisors on numerous projects including store openings and closings.● Collaborated with Account Service and Placement teams to ensure vendor discrepancies were handled accurately and on time.● Utilized proprietary database and analytical programs to store and manage client data.

Master Of Business Administration - Mba, Finance & Analytics

Bachelor Of Arts - Ba, Economics