• Strategically align marketing initiatives with business objectives, driving growth through a blend of digital marketing, project management, analytics, and advertising.• Analyze marketing data to identify trends and actionable insights, making data-driven recommendations to refine future efforts.• Develop, execute, and monitor integrated marketing campaigns across digital and physical channels, ensuring qualified lead acquisition and pipeline growth.• Lead content creation across all stages—as writer, designer, coordinator, and publisher—to ensure brand consistency and quality.• Oversee SEO-optimized content for three company websites, maximizing visibility and engagement through targeted content marketing strategies.• Manage trade show presence, designing and producing branded materials to enhance visibility and impact.• Generate B2B and B2C advertising campaigns, tailoring messages to reach and engage target audiences effectively.• Craft press releases for corporate announcements, product launches, and brand-building opportunities.• Manage video projects end-to-end, from scripting and filming to editing, often serving as the company’s on-camera spokesperson.• Grow social media channels by an average of 15% annually, expanding the brand’s digital presence.• Execute email marketing flows and campaigns, focusing on customer engagement, retention, and conversions.• Leverage ChatGPT for content development, enhancing productivity and content volume.• Participate in KTA's DE&I Committee

- Established this new role for the company- Strategized, developed, and coordinated multi-platform campaigns- Built and analyzed reports, audited processes, and implemented improvements- Developed and sent external marketing emails & internal communications- Wrote copy for email campaigns, blog, website, and social media- Stayed up-to-date on industry trends and devised relevant blogs and content- Proofread copy and provided insights to align marketing with service capabilities- Researched and established multiple elements of a rebrand including website efficiency, inquiry forms, voice, and logo- Nurtured inbound inquiries, booked meetings, and communicated with prospects, clients, customers, and other departments by phone and email- Exceeded expectations and achieved quota by 136% in 2021

- Generating new business opportunities by cold-calling businesses in Chicago, Illinois.- Cultivating consistent time management and initiative to meet metrics and achieve sales goals- As of July 2020, I achieved my "approved opportunity" quota by 141% on average- Advise and encourage the members on my team, taking into account their current pacing to goal, as well as emotional status- Seek guidance and advice from my sales coach for improving performance and industry knowledge

- Generating new business opportunities by cold-calling businesses in Chicago, Illinois.- Cultivating consistent time management and initiative to meet metrics and achieve sales goals- Advise and encourage the members on my team, taking into account their current pacing to goal, as well as emotional status- Seek guidance and advice from sales coach for improving performance and industry knowledge

-Design posters, banners, digital themes, call boards, tickets, and programs to promote productions throughout the year.-Create and manage content for social media accounts as well as respond to customer inquiries; increased Facebook event reach by 400% over the past year (2.3k to 9k).-Coordinate and collaborate with members on the college's marketing team to write press releases and other promotional material.-Produce show programs for distribution to audiences; average attendance per show is 650 people.-Photograph productions to utilize images for promotion.

-Edited forms and website landing pages through HubSpot-Formatted posts on company blog and created email newsletters-Formatted PowerPoint presentations to new templates-Organized large quantities of data in Microsoft Excel for easier data manipulation and accessibility-Researched the process of implementing a company referral program by analyzing competitors and evaluating alternatives-Managed projects which involved nominating clients for awards in Northeast Ohio-Wrote a professional Strategic Marketing blog post-Demonstrated attention to detail when proofing company documents