Brian Fraser Email & Phone Number

London, Gb

New York, Us

London, Gb

Liverpool Street, England, Gb

I was appointed Joint Executive Creative Director in January 2005, along with my partner Simon Learman. We were instrumental in transforming both the creative and integrated reputation of the agency, as well as building a strong agency from the ground up with a vibrant and inclusive culture.Under our direction, McCann London picked up at all the national and international awards, including: Grand Prix and Gold at Cannes, Golds at the One Show, Golds at the Campaign Big and Poster Awards, Golds at Epica and Creative Circle as well as Silver and nominations at D&AD and over 40 Silvers and Bronzes at various festivals.We were also responsible for the work that won Heinz Campaign's Advertiser of the year.As part of the flat management team of four, we helped McCann London have an extraordinary year in 2009: topping Campaign's new business league and joint winners of Campaigns Agency of the Year. It was also in 2009 that McCann London was the Euro Effie's Effectiveness Agency of the Year and winners of the APG Creative Strategy Grand Prix, all based on award-winning creative work.McCann London won more awards between 2005 and 2010 than it had won in the last thirty-five years.Under our leadership, the Agency produced highly distinctive work for clients such as X Box, MasterCard, American Airlines, The Cooperative, Bisto, The London Evening Standard, I Can't Believe It's Not Butter, Microsoft, Shreddies, Staples, B&Q, Subway, UPS, Skcin, Greenpeace and RT News.We also led the Agency to significant pitch wins, including: B&Q, Heinz, The Evening Standard, Premier Foods, Genworth Financial, Sony Ericsson, The Body Shop, Subway, HP, the AA and the London 2012 Olympic Games, for which we served as Global Creative Directors.Probably one of the most recognised examples of our work for London 2012 was the creation of the Games Makers. Which because of it's huge success has gone on to be a permanent component of the Olympic Games going forward.

For Your Pleasure was one of the first Branded Content companies to market. Through various partnerships, including iTV, we offered a range of digital, ARG and programming content strategies to brand owners and Agencies.

I worked across all of DDB's major brands and award winning campaigns including: VW, Sony, Budweiser, Vodafone, COI, British Gas, Reuters, Terry's, and produced the first drama-based party political broadcast for the Labour Party in their highly successful 1997 general election campaign.

New York, Ny, Us

Headed up the Guinness business and worked across most of the other agency brands, including: Philips, Lucozade, Spillers, American Express and Shell.We created many talked about and famous ad's for Guinness.Our Guinness commercial 'Chain' featuring Louis Armstrong's 'We Have All The Time In The World', won top prize at all the international awards festivals and is one of Shots Magazine's best ad's of all time.