Brian Gartside Email & Phone Number

Princeton, NJ, US

Responsible for direct to patient outreach including digital strategy, social media and patient ambassador meetings

Princeton, NJ, US

Patient Education LeadResponsible for direct to patient engagement including digital, social media, website and patient to patient meetings for Fabry Disease product.

Bagsværd, DK

• Responsible for Direct to Consumer Marketing for Tresiba, long acting insulin
• Develop and execute direct to consumer campaign including television, print, digital, and point of care tactics
• Launched "Tresiba Ready" multi-channel DTC campaign including TV, Digital, Search, Print, and Relationship Marketing
• Launched comprehensive point of care campaign in close coordination with HCP team to drive new starts in previously non prescribing offices
• Reversed NBRx declines and returning brand to double digit growth

Brentford, Middlesex, GB

• Direct-to-consumer lead for GSK Whooping Cough and Flu Vaccines including television, print, digital display, website, search, point-of-care, point-of-sale and social media programs
• Led “Big Bad Cough” whooping cough campaign resulting outstanding return on investment and returning Whooping Cough Vaccine category to growth after multi year declines
• Winner of DTC National 25 Best DTC Marketers for 2016
• Inspired award winning creative including Rx Club Gold, DTC National Best Print Gold and MM&M Best DTC Video Gold Awards
• Attained high rates of action taken for whooping cough ad-aware targeted consumers causing 33% to initiate healthcare professional discussions and 18% intending to speak to their healthcare professional within one month
• Directed repositioning of GSK flu direct to consumer campaign including print, digital, point of care and search

Brentford, Middlesex, GB

• Leader of a team of Marketing Managers for adult and pediatric vaccine portfolios with net sales of $1.5 billion. Leader of development of consumer and healthcare professional materials to drive market growth and.
• Currently leading development of $25 million dollar multi-channel DTC campaign to increase Whooping Cough vaccination rates among grandparents
• Supervised development of digital DTC travel campaign encouraging vaccination against Hepatitis among travelers to at-risk travel destinations
• Team leader for marketers creating healthcare professional materials for adult and pediatric vaccine portfolios
• Coordinated with global vaccines group for development of numerous initiatives including pediatric portfolio positioning project
• Fostered seamless integration and superior customer service with brand strategy leads during implementation of new marketing model

Brentford, Middlesex, GB

• Key member of Marketing Operations team, leading consumer and medical marketing initiatives for pediatric and hepatitis vaccine portfolios. Adept at driving change and delivering excellence with diverse and evolving.
• Repositioned the GSK Pediatric DTaP portfolio leveraging customer insights and field best practices resulting in the execution of materials that tested highly in marketing research and received positive stakeholders.
• Developed consumer print campaign targeting diabetic patients for hepatitis B vaccination
• Supervised consumer print media planning agency, utilizing psychographic segmentation to efficiently and effectively reach diabetic patients at risk for hepatitis B infection
• Executed APLB submissions, working with cross functional teams to attain timely approvals for key pediatric materials
• Expert utilization of GSK systems to gain copy approval and maintain compliance with all processes

Brentford, Middlesex, GB

• Brand Manager Consumer, Digital & Medical Marketing- Breathe Right Nasal Strips Enabled over 3 million new consumers to discover the benefits of better breathing and better sleeping resulting in a 25 point consumption.
• Led remarkable brand rebirth for Breathe Right Nasal Strips. Brand manager leading consumer, digital, and medical marketing resulting in a 25 percentage point improvement in consumption in 2010 while doubling brand.
• Identified critical consumer and professional insights leading to the development of superior consumer and medical communications
• Supervised direct to consumer TV shoot for advertisement that delivered outstanding pre-market test results as well as exceptional in-market performance
• Fluent in social media. Launched social media strategy via Facebook, Twitter, and branded YouTube channel establishing brand social voice and facilitating consumer advocacy
• Led website redesign driven by search engine optimization, improved functionality and improved aesthetics resulting in over 1.1 million consumer sample requests and site registrations

New Brunswick, NJ, US

• Introduced 3.6 million new mothers annually to the superior baby care and education provided by the Johnson’s Baby family of products and services resulting in domination of the hospital environment as the brand’s.
• Led sales team delivering revenue growth and market domination of the infant cleansing market with 90% share
• Implemented hospital sales force targeting initiative to maximize sales representative coverage resulting in a 20% increase in coverage of US births
• Led institutional sales for the Johnson’s Baby business including GPO contracting, formulary negotiations and direct sales
• Instituted innovative measurement program gaining access to new mother data to demonstrate ROI
• Established comprehensive program to acquire new mothers at critical connection points including prenatally, at hospital and in the pediatrician office

New Brunswick, NJ, US

• Brand Marketing leader for professional communications for Johnson & Johnson businesses directed toward Pediatricians and Hospital personnel. Led development of strategic direction, business planning and tactical.
• Launched Pediatric detailing program for Johnson’s baby and Balmex brands leading to 69% and 19% increase in recommendations respectively
• Initiated and led numerous cross company collaborations including adaptation of “Having a Baby Changes Everything” corporate campaign to benefit CPC and McNeil brands resulting in $1.4 MM in cost savings
• Led Hospital sales force calling on maternity wards leading to purchase of Johnson’s product and professional endorsements
• Launched superior journal advertising for Johnson’s Head-to-toe winning several industry awards

• Developed and implemented professional marketing plans for variety of leading over-the-counter pharmaceutical products. Category experience in upper respiratory, gastrointestinal and dermatological product lines.
• Attained and maintained #1 position for allergy recommendation share for Pfizer Upper Respiratory Brands (Benadryl & Sudafed) commanding nearly 40% of category recommendations.
• Maintained #1 status for Sudafed in the Adult Upper Respiratory category, nine share points higher than the nearest competitor.
• Developed new promotion model to replace personal detailing demonstrating 22% growth compared to in-house detailing for the pediatric portfolio of products. Model includes a combination of interactive direct mail.
• Successfully executed loratadine switch defense program, maintaining Benadryl professional recommendations in the face of fierce competition due to the switch.
• Achieved #1 recommended over-the-counter H2 status for Zantac 75, surpassing Pepcid AC by nearly five share points after trailing Pepcid AC by two share points at program outset.