Brian Goolsby

Brian Goolsby Email and Phone Number

Senior Research Manager at Gradient @ Gradient
new york, new york, united states
Brian Goolsby's Location
Stuart, Florida, United States, United States
Brian Goolsby's Contact Details
About Brian Goolsby

The throughline that’s connected my entire career, across both academic and professional pursuits, is how our perception, cognition, and emotion drive our attitudes, choices, and behaviors. I’m excited to bring that expertise, as well as my nearly 15 years experience in designing and executing consumer insights research to inform product, brand & retail strategy, to my work at Gradient. I take pride in being a true partner to my clients, to support them in addressing their business objectives with sound methodology and impactful, thoughtful, data-driven strategic guidance.Outside of work, I am a passionate supporter of live music, of everything from my local music scene to international touring bands and across all kinds of genres. I love traveling to experience the entertainment, food, and culture of interesting places around the country and the world.Want to learn more about me and how I help clients gain strategic clarity? I write about this in Gradient’s free newsletter and you can subscribe here: newsletter.gradientmetrics.com/subscribe

Brian Goolsby's Current Company Details
Gradient

Gradient

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Senior Research Manager at Gradient
new york, new york, united states
Website:
gradientmetrics.com
Employees:
5
Brian Goolsby Work Experience Details
  • Gradient
    Senior Research Manager
    Gradient Jul 2024 - Present
    Stuart, Florida, United States
    Insights partner providing custom primary research and strategic guidance for clients ranging from commercial businesses, creative & branding agencies, philanthropic & non-profit organizations, and public policy firms. Gradient specializes in quantitative research, with a particular focus on choice modeling, segmentation, and other advanced analytic methods aimed at understanding our clients’ audiences and their mindsets, attitudes, choices, and behaviors.
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  • Infovision Inc.
    Consumer Psychology Specialist
    Infovision Inc. May 2024 - Jun 2024
    Stuart, Florida, United States
    Contract employee supporting a client engagement with the Product team for a leading US telecom company, working on consumer research and strategy in developing AI/ML consumer products.
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  • Numerious Inc.
    Strategist
    Numerious Inc. Sep 2022 - Dec 2023
    Stuart, Florida, United States
    Project Lead for custom quantitative research in modeling consumer attitudes, behaviors, and choices to inform client strategy in product development, pricing, messaging, market sizing, and customer segmentation.
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  • Google Via The Judge Group
    Senior Research Manager
    Google Via The Judge Group Dec 2020 - Sep 2022
    Stuart, Florida, United States
    Contractor project lead managing end-to-end research (both internally and via external suppliers) for the Strategic Insights & Analytics team under Devices & Services Marketing, covering product and retail/CX consumer insights projects for Pixel smartphones and Nest smart home products.
  • 360 Market Reach
    Director Of Research
    360 Market Reach Jan 2020 - Sep 2020
    Tarrytown, Ny
    Client account lead overseeing senior quality research to drive growth initiatives. Led the proposal, design, execution, and reporting of insights and recommendations to support clients’ decision making to achieve their strategic goals.
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  • Skim
    Senior Research Manager
    Skim Feb 2016 - May 2019
    Greater Atlanta Area
    Primary research & consumer insights project lead managing end-to-end research design and implementation for over 120 custom quantitative and qualitative market research projects with an emphasis on discrete choice (CBC, MaxDiff) across various industry verticals.
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  • Decooda
    Cognitive Scientist
    Decooda Aug 2015 - Sep 2015
    Atlanta, Ga
    Contractor on project for large online retailer using custom big data platform and cognitive-emotional text analytics engine to evaluate a mobile application, including review of customer attitudes & action recommendations.
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  • All Ivy Editing Services
    Dissertation Editor
    All Ivy Editing Services Dec 2014 - Apr 2015
    Atlanta, Ga
    Freelance editor advising students on Ph.D. dissertations, including proofreading, copy editing, & critical analysis.
  • Neurofocus
    Director Of Research
    Neurofocus Oct 2009 - Jan 2014
    Greater Atlanta Area
    Science Team Lead for consumer neuroscience business unit, directing operations and managing team of 7-8 direct reports, as well as mentoring counterparts in 4 international offices, on over 200 custom lab and mock C-store studies in branding, ad effectiveness, package design, product consumption, and in-store/POS.
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  • University Of Wales, Bangor
    Research Officer
    University Of Wales, Bangor Oct 2004 - Dec 2007
    Bangor, Wales, United Kingdom
    Responsible for daily research operations in the Experimental Consumer Psychology laboratory, in collaboration with multi-disciplinary research teams from three other universities, investigating attention-emotion interactions and consumer decision-making. Designed and executed end-to-end research projects, including several publications, conference presentations, and end-of grant report to the grant agency.
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  • Northwestern University
    Post-Doctoral Fellow
    Northwestern University Jan 2004 - Oct 2004
    Evanston, Il
    Completed research begun during Ph.D. investigating the effects of prior exposure, stimulus salience, and task goals on feature-based visual search. Designed, conducted, and analyzed data from behavioral experiments. Published 1 first-authored journal article reporting results from graduate and postdoctoral research, and presented research at Vision Sciences Society conference. Funded by National Science Foundation grant.
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  • Northwestern University
    Adjunct Lecturer
    Northwestern University Jun 2002 - Aug 2002
    Evanston, Il
    Taught advanced undergraduate summer school course Perception in a six-week session. Prepared and delivered two 3-hour lectures each week. Constructed, administered, and scored mid-term and final examinations, as well as original research papers. Advised 10 students on course content and career plans in both group and individual settings.
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Brian Goolsby Skills

Leadership Qualitative Research Eeg Teaching Experimentation Neuroscience Quantitative Research Neuroimaging Research Fmri Statistics Analysis Product Development Marketing Biotechnology Cognitive Neuroscience Powerpoint Spss Psychology Data Analysis Marketing Research Market Research Eye Tracking Social Media Survey Design Research Design Microsoft Office Customer Insight Marketing Strategy Editing Science Analytical Skills Telecommunications Food And Beverage Microsoft Excel Client Services Client Relations Relationship Building Decision Making Critical Thinking English Research Management Market Research Project Management Qualitative And Quantitative Research Methodologies Conjoint Analysis Tactical Communications Pricing Optimization Consumer Research Maxdiff In Store Marketing Consumer Package Goods Online Research

Brian Goolsby Education Details

Frequently Asked Questions about Brian Goolsby

What company does Brian Goolsby work for?

Brian Goolsby works for Gradient

What is Brian Goolsby's role at the current company?

Brian Goolsby's current role is Senior Research Manager at Gradient.

What is Brian Goolsby's email address?

Brian Goolsby's email address is ba****@****.rr.com

What is Brian Goolsby's direct phone number?

Brian Goolsby's direct phone number is +170433*****

What schools did Brian Goolsby attend?

Brian Goolsby attended Northwestern University, Wake Forest University, Jesse O. Sanderson High School.

What skills is Brian Goolsby known for?

Brian Goolsby has skills like Leadership, Qualitative Research, Eeg, Teaching, Experimentation, Neuroscience, Quantitative Research, Neuroimaging, Research, Fmri, Statistics, Analysis.

Who are Brian Goolsby's colleagues?

Brian Goolsby's colleagues are Mislav Zorko, Brendon Ellis, Ashley Sorensen, Stefan Musch, Cory Manento, Iaroslav Domin.

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