Brian Gordon Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Birmingham, Alabama Area

I am a freelance media buyer with 10 years of Broadcast Media Buying experience. I have bought media for both large-national clients and smaller local clients. I have experience buying both in Network and Spot markets along with Spot Cable.

Achievements:Consulted on adopting a new pricing modelResponsibilities:Media Planning and Buying for three clientsTracked call volume to determine station success for future media buys

Achievements:Learned Google AdWords Pay-Per-Click media to launch SEM campaignsIntroduced agency clients to new forms of media including mobile blogging and social networks resulting in increases to their SEO rankingsEncouraged existing clients to use radio and cable instead of their traditional TV schedules to save money while increasing efficiency and reachLearned basic HTML programming to make text edits to websites to expedite website launchesInterviewed clients to consult them on how to grow their businessResponsibilities:Purchase media schedules for Idea Center clientsProject Management of all website projectsConcepting and Design of website projectsManage all Google campaigns for clientsCreate marketing collateral that reinforces the client's brand imageClient research and focus groups

Achievements:Managed and oversaw client's $100 million auditPlaced media buys totaling over $20 million each year in Spot TV, Spot Radio, and Spot CableTrained 3 assistants to become junior level media buyersSupervised 26 Buyers and Assistants to navigate through a quarterly audit to retain the department's largest media clientTook on the role of organizing the department's buying software and became a liaison between the agency and the buying software firmLearned Spot Cable buying and became the agency lead for Cable buying for all clientsStarted a "Fun Committee" to organize department events and outings for the Media DepartmentResponsibilities:Supervising buyers and assistantsManagement of audit processesOrganization of Media Buying software platformMedia Buying - Spot TV, Spot Radio, Spot CableTraining of Buying Assistants

B.A., Marketing Management

Bachelor Of Science (B.S.), Marketing/Marketing Management, General