Brian Heffernan Email & Phone Number

Bondi, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Soon after arriving to Australia, I started my role as Digital Copywriter at Safari Digital, Australia’s fastest-growing independent SEO Agency with 100+ clients across dozens of different industries. My main roles and responsibilities included: • Copywriting & Content Creation: Writing compelling content in the form of content marketing blog articles, or website copy on transactional and service pages for client’s websites. Ensuring clients rank at the top of Google SERPs for the most competitive search terms in the country.• Customer Collaboration and Strategy: Worked closely with clients and managed important relationships to develop search engine marketing (SEM) strategies that increased their ranking on Google, as well as maximising website visits, clicks, and transactions on their website.• Keyword Research and Competitor Analysis: Conducted comprehensive keyword research and competitor analysis to develop a clear SEO campaign for clients.

County Dublin, Ireland

I spent almost 4 years working in DHL Express Ireland as part of a small team, exposing me to every facet of marketing; from branding, PR, internal communications, sponsorship and social media. During this time, I had multiple positions within the team and my main roles and responsibilities included:Sponsorship: Managing the relationship between DHL and key sponsors including the IRFU, FAI and Munster Rugby. Responsible to run and manage collaborative social media campaigns, media engagements and customer activation events.Social Media: Managing the DHL social media strategy to ensure maximum brand awareness, customer engagement and lead generation. Responsible for the launch of the new ‘DHL Guide’ website. Responsible for collaborating with the agency on the development of the site and for creating all local content in terms of copy and media. As part of this, I led the launch and communications plan.The branding and communications lead for the launch of DHL’s new facility in Cork and the branding of existing facilities in Dublin. Successfully led the communication and content plan for DHL Express Ireland’s first ever internal employee app. Internal Communications: Responsible for enhancing internal communication within DHL through channels such as social media, email, internal video platforms, posters and more.Responsible for DHL's ESG strategy from a communications perspective and working with internal and external stakeholders in promoting the work that DHL do in terms of sustainability, community engagement and providing logistical support to charitable organisations.Writing copy for marketing materials including brochures, websites, and monthly articles for external business magazines. As the head of the DHL Charity Committee, I was responsible for leading the selection of our new partner, managing the relationship with Children’s Health Foundation and organising and implementing employee initiatives.

County Dublin, Ireland

Bachelor Of Science (Bsc), Marketing, 1.1

First class honours BSc Marketing (Hons) Degree, including 80% grade in my dissertation exploring 'Online Impression Management.

High School

A2 (Higher) - Geography B1 (Higher) - Economics B2 (Higher) - English C2 (Higher) - Agricultural Science C3 (Higher) - French A2.