As VP of Digital Acquisition at American Express, I ran growth marketing for Consumer Card acquisition and was responsible for owned channel strategy.RESULTS• Led 25 person team in delivering hundreds of millions in revenue• Drove 60% growth for referral program via UX optimization, offer strategy, creative uplift and targeting optimization• Partnered with underwriting team to launch the first ever "No Credit Check" application on americanexpress.com, enabling prospects to… Show more As VP of Digital Acquisition at American Express, I ran growth marketing for Consumer Card acquisition and was responsible for owned channel strategy.RESULTS• Led 25 person team in delivering hundreds of millions in revenue• Drove 60% growth for referral program via UX optimization, offer strategy, creative uplift and targeting optimization• Partnered with underwriting team to launch the first ever "No Credit Check" application on americanexpress.com, enabling prospects to know whether they were approved before a hard bureau pull, driving 5% acquisition lift across all channels• Launched marketing capabilities targeted at "credit invisible" prospects, driving 50K+ incremental new accounts annually Show less

As VP of Marketing, I led acquisition for our proprietary direct channels including email, direct mail, chat and phone.RESULTS• Led 15 person team in delivering hundreds of millions in revenue• Led competitor focused, cross-channel acquisition initiative targeting shift in consumer sentiment from premium travel products to cash-back products during pandemic; drove acquisition of 50K+ high value prospects.• Launched and led a $20 million R&D Incubator Program for the entire… Show more As VP of Marketing, I led acquisition for our proprietary direct channels including email, direct mail, chat and phone.RESULTS• Led 15 person team in delivering hundreds of millions in revenue• Led competitor focused, cross-channel acquisition initiative targeting shift in consumer sentiment from premium travel products to cash-back products during pandemic; drove acquisition of 50K+ high value prospects.• Launched and led a $20 million R&D Incubator Program for the entire Consumer Card portfolio; key initiatives included launch of Membership Week and American Express / Just Don sneaker collaboration. Show less

As Director of Marketing, I led acquisition for our proprietary direct channels including email and direct mail.RESULTS• Developed and implemented multi product acquisition strategy for $100M+ direct mail and email portfolio • Launched Amex’s first 3rd party performance marketing-based email acquisition channel• Led multiple acquisition pilots in Direct Channels portfolio

As Director of Partnerships Marketing I oversaw global P&L for Concur / American Express strategic partnership and managed end to end relationshipRESULTS• Created & Implemented business development and marketing plans for 6 separate global regions, ultimately achieving $10M+ ARR sales targets for partnership each year• Led refresh of Concur / AMEX joint value proposition

As Director of B2B Analytics, I led a team of 10 responsible for Lead Generation, Strategic Planning, Field Enablement, Incentive Administration and Executive Reporting.