Brian Hollenbeck Email & Phone Number

Blaine, Mn

I am responsible for creating and managing the company’s UX strategy to ensure that user-centered needs and insights are integrated with business and product strategies. I lead the UX Team and set direction for the creation of exceptional user experiences across our software products at the enterprise level. I am responsible for the continued increase of the overall UX maturity level of the company. To do so I act as an advocate for user-centered design principles, our core tenets and contribute to creating a design-driven, product-centered culture within the organization.My work aligns business goals with the end user’s experience across our products. It sets strategic direction for user research at Campus to gain insights into user behavior, preferences, and pain points. I lead UX projects and initiatives from a user-centered approach and oversee UX design work across business units and development teams and act as a collaborative contributor to ensure that design and implementation meets both product strategy and business goals.I implement data-driven strategies to help stakeholders reach business goals while balancing the study of metrics and other data, with empathy and intuition, and present solutions and strategic direction. I work with senior management, product and design team members in staying user focused. I help define and oversee our UX standards as part of the company design system and take a leadership role in the creation and communication of design and interaction patterns.

Blaine, Minnesota, United States

My goal is to use both user research and interaction design skills to shape the direction of web and mobile experiences while leading the charge to grow and mature the practice of UX across the enterprise. I conceptualize user-centered experiences by discovering user needs through research, to develop deep insights, generate concepts and craft how people will interact with the products and services we design. My work focuses on the intersection of design research, strategy, and user experience design and find the common ground between user, business and project team needs and capabilities. I align bring the users’ interests to the table and align them with organizational objectives to facilitate strategic, user-centered decision making to improve upon or add to the product—always with the goal of improving the business overall.

Blaine, Minnesota, United States

Since its founding in 1993, the mission has been to Transform K12 Education®. And as the most trusted name in student information, Infinite Campus manages 7.8 million students in 45 states through schools, school districts, regional consortia, state departments of education and the federal government. I work closely with product and business leaders to create user-centered solutions in the most efficient manner. My responsibilities include:• Break down high-level business cases into functional/regulatory written requirements, interactions and UX/UI designs - create and deliver presentations to various internal/external users and stakeholders• Monitor education regulations and conduct formal user feedback sessions with school districts or state departments of education and collaborate to shape product development• Facilitate agile planning, estimation and communication to internal stakeholders regarding project progress• Test product functionality, recognize technical problems or design flaws and recommend preventive or corrective action• UX Advocates member: Identify/implement ways to reuse components across designs/products, UX best practices, etc.

Anoka, Mn

RCIS, a wholly-owned subsidiary of Zurich North America (previously owned by Wells Fargo), is the largest provider of agricultural insurance products and services in the United States.I work closely with product and business leaders and stakeholders to customize solutions in the most efficient and cost-effective manner. My responsibilities include:• Manage the UX design and development work of external teams (on and offshore) during three-year project• Enterprise-level responsibility to develop and execute design solutions to improve the user experience • Translate user and business requirements into digital experiences including web, mobile, and desktop• Work closely with a network of 2,500 independent agents / and their 150,000 customers nationwide conducting research projects, field studies, interviews, and usability testing to gain empathy and understanding of their needs and uses• Evangelize great experiences with product managers and business representatives, and present leading-edge design solutions and key milestone deliverables (design briefs, demos, prototypes, wireframes, etc.)• Helped to design, launch, maintain, and evolve the RCIS mobile strategy • Define, document, and socialize an enterprise-level library of reusable UI and design elements, patterns, and standards articulating complex data-driven and user-focused systems, interactions, taxonomies, navigation, IA, and task-flows• Saved more than $25K per release over 4 major releases each year by initiating "Iteration 0" and reducing one iteration per release, a total $100K saving• Launched mobile app that has delivered a 58% conversation rate over 1.0 (2014) and 2.0 (2016)

Anoka, Mn

Worked with RCIS senior management and national sales/business development leaders to engage strategic partners in the development of targeted marketing campaigns and experiential marketing programs. • Managed strategic partnerships with key industry and media partners to develop cross-promotions and campaigns• Presented at national sales and business development meetings• Worked with Corporate Communications to develop Mar/Comm plans for internal business groups• Managed the RCIS brand at the enterprise level (continued)• Developed, designed and executed corporate identity projects

Anoka, Minnesota

Lead virtual and cross-functional teams, consulted with senior leaders, national sales, business and product groups to execute campaigns and provide brand expertise over advertising and marketing programs for the company and independent agencies. • Managed the RCIS brand at the enterprise level• Developed, designed and executed strategic campaigns across print/broadcast/digital media channels• Managed the brand “refresh” project and presented as part the nation-wide presentations• Best of NAMA Merit Award 2007 - National Agri-Marketing Assoc.• Graphic Design USA Magazine - In-House Design Award Winner: 2007, 2010• Wells Fargo Service Excellence Award Winner: 2006, 2011

Plyouth/Maple Grove, Mn

Insignia Systems/Insignia POPS, a nation-wide provider of in-store promotions and point-of-purchase programs to retailers and consumer goods manufacturers including General Mills, P&G, Kraft and more.• Designed and developed in-store point-of-purchase campaigns for major retailers and manufacturers• Mentored junior-level designers• Designed and developed corporate marketing campaigns, corporate identity and communications• Co-lead the corporate brand development project - including research, interviews, crafting the brand statement, etc.• Provided creative direction for the company’s annual report

Minneapolis, Minnesota

ASI Image Studios, a boutique creative agency in Minneapolis. Clients included: MN State Lottery, University of MN, P&G, Hilton Hotels, SFX Sports/Dayton’s Challenge, Digi-Key Corp., Activision Value Software, and more. • Managed projects from concept through production for corporate ID/branding, communications/sales collateral, advertisements (B2B, B2C), direct mail, POP, annual reports, web design and interactive• Responsible for client and account management – presentations, business development, etc.• Helped manage the design and production of event collateral for The Dayton’s Challenge, Grand Prix of Mpls, and Joe Schmidt Celebrity Golf Tourney• Managed vendor relationships, budgets, etc.• Won new business which helped the company grow by more than 140% in 3 years

St. Paul, Mn

Video Update, a publicly traded company, was the 3rd largest video-rental chain in the United States.• Responsible for the creative direction, production, budgeting and management of advertising and marketing campaigns including all print, radio, television and digital• Worked closely with senior management to effectively execute and track campaigns on local, regional and national levels. • Managed vendor relationships, tracked budgets and spending of co-op advertising dollars• Developed and executed cross-promotions with major league sports teams, major amusement parks and national retailers.• Helped the company lead the industry in same-store sales for two years• Mario Award winner: Best In-store Advertising - Flyer 1997 - Nintendo Corporation

Ba, Studio Arts

Certified Usability Analyst, User-Centered Design

Dimensions Of Professional Selling

Win - Win Negotioations, Negotiations