Senior Research Analyst, Business Insights
Current•Analyze the business decisions, sentiment, and demographics of NAR members through 35 surveys and focus groups providing actionable insights for NAR and REALTORS® •Communicate with internal and external clients to understand and document business objectives, as well as keeping the clients updated throughout the research process•Manage all aspects of developing and analyzing qualitative or quantitative research projects including meeting with clients to develop research objectives, design research instruments, analyze data, deliver report that addresses client’s business needs, and present on research projects. •Moderate over ten focus groups annually to explore clients’ research objectives on topics such as fair housing, educational tools, and member services •Lead policy research on the effects of COVID-19 on the real estate market through surveying NAR members and incorporate secondary data into policy reports and US Census data to compare, contrast, and validate results• Perform descriptive statistics (ANOVA, T-test, Z-Test) using SPSS and analyze Net Promoter Scores (NPS) and open-ended statements to provide a deeper analysis of understanding quantitative survey data
