Managing daily business in regards to warehouse, marketing (primarily Google ads and SEO), B2B sales.

• Managed a concierge of E-commerce functionalities, including building and maintaining BTC and BTB webshop for Denmark and Sweden.• Handled all daily activities related to customer service, marketing, developing, and maintenance of webshops.

E-commerce company selling TV and cartoon branded apparel, accessories, footwear and toys online to kids aged 0-10 yrs. The Fairytale Company employed up to 9 people and has been actively selling in Denmark, Sweden, Norway, Germany and the UK. The company was successfully sold 1 October 2017. • As owner of The Fairytale Company, managed a wide suite of business operations, including oversight of webshop, purchasing, inventory, Sales and marketing, optimising processes, finance, staffing, marketing, hiring, and collaborating with board members on strategic vision. • Initiated and executed growth activities, and promoted and innovated new growth strategies and implementation.• Led company’s launch in Germany and UK via Amazon.• Prioritized marketing strategies in the Nordic regions, including optimizing digital channels related to Google, affiliates, newsletters and price-portals; personally oversaw activity on Google analytics, Google Adwords, Google Shopping, SEO, and Mailchimp.

• Optimized customer service and experience across the Nordic Region by introducing a variety of support functions, new customer service support criteria resulted in a very high level of customer satisfaction and increase loyalty.• Prioritized and optimizing marketing-activities across the Nordic region; optimized purchase and inventory, resulting in a must more cost-effective customer-acquisition, improved margins and cash flow.

• Built and implemented European media guidelines based on general learnings, experience and client specific data from Media Audit companies, advertising agencies and Research companies to determine the best way to reach target audience.• Diverse coordination and planning tasks in cooperation with Customers central marketing Team.• Supporting local markets in regards to implementation of guidelines and shared learning between the countries.• Oversaw the Nordic media planning for 4 key clients, and composed media strategy and campaign optimising guidelines,”• Detailed Nordic optimisation across many brands in regards to creative formats, timing, media cost levels, and media cost inflation.• Responsible for a number of Danish clients making the media strategy, hands on media planning and negotiations with media.