Lead I Strategic Campaign Development And Partnerships
CurrentAfrica was my was stomping ground for 25 years. I spent 10 years at Ogilvy, mastering the advertising trade across 42 countries, before building my own experiential agency. Here, I learned the value of giving people the space to fail, learn, and thrive, the power of keeping things simple, and the potency that a respect for culture brings to communication.Since arriving in Europe, I have worked as a Business Director in Ireland's foremost creative agencies. Transparency and authenticity are my guiding principles.Known as ThePlanMan by many, I am a standout new business rainmaker, a personable and professional leader with good communication skills and an ability to galvanize diverse parties. I am a creative thinker and strategic problem solver with an entrepreneurial spirit, pragmatic approach and I am decisive in pursuing business opportunities/goals.I excel at analysing briefs, identifying tasks and building trust through honest communication. I have a passion for building the bottom line and a deep understanding of the customer journey across all channels. I am a negotiator who values sustainable business partnerships and a data nerd who loves exploring new ways to collect and interpret audience information.Having recently joined the RSA, a previous client of mine, I am looking forward to further developing behaviour-changing campaigns, forging new partnerships and making a real difference to safety on Irish roads.When not working, spending time with my remarkable family is very important to me. I fundamentally believe that happy people make magic happen.
