DIRECTOR OF BUSINESS DEVELOPMENT, FEDERAL | 09/2017 – 04/2019 • Increased scope with large DoD programs for future revenue (FAA, CANES, Army Net Mod, WIN-T/Army System, JSP, and DISA).• Increased qualified pipeline to over $500M in less than 6-months and boosted revenue by 20%. • Built, supervised, and inspired 7 business development team members focused on new and emerging program opportunities within Federal business sector. • Shaped product roadmaps and solution requirements around Juniper products through engagements with key influencers.• Oversaw Federal growth strategy through acquisition. Created tactics to communicate go-to-market approach.

DIRECTOR BUSINESS DEVELOPMENT, DoD | 11/2015 – 03/2017 • Developed and maintained top pursuits across Brocade Federal, including ongoing reviews with Federal VP and staff.• Expanded revenue 40% by increasing Brocade product set across DoD and Federal programs. Increased qualified pipeline by 70%.• Provided strategy development as business development leader for business development federal team and business development efforts focused on program opportunities within DoD business sector.• Managed highly-skilled staff of 7 business development professionals to grow qualified business pipeline.• Partnered with end users, product development, and sales to bring value-added solutions to current/emerging customers.

Expert in DoD business development, strategic planning, budget analysis, and program/product capture. Through my career have closed over $10 B worth of business and consistently increased qualified pipeline year over year .

• Headed sales and business development organization for C4ISR division of GD-MS, including SATCOM products, SATCOM system solutions, and wireless solutions in wireless LAN and LTE product space.• Directed strategic planning for business unit, including vision and objectives. Defined, shaped, and closed future business.• Motivated team of 8 highly-motivated sales/BD personnel.• Created and maintained 5-year business plan, $1B/year annual revenue. Briefed E-Staff on plans and progress.• Secured $50M in product and system solution business while leading business development team and sales directors to capture $500M+ of product and system sales.

Vice President Business Integration, SATCOM Division Responsible for leading a cross functional team to plan and execute the consolidation of the General Dynamics SATCOM Business and Programs into core General Dynamics C4 Systems Business organizations. This role spans the complete business process from products, programs, sales, marketing, business strategy and financial integration. The role will insure successful integration of the SATCOM business within one year and position the business for future growth. As well this role will adjust the program and product business objectives working with the business teams within the SATCOM business to insure proper business focus over the planned period. A 30-year veteran of General Dynamics, Lass most recently led the Competitive Proposal Capture and Business Development organization for two years. He has also served as the Vice President of Strategic Planning and Product Development for DoD communication systems for the previous 10 years.

• Led competitive captures and proposals for $5B GD-MS business, including strategy, price-to-win, competitive analysis, resourcing personnel/discretionary funding, and defining value added product/services to create offering discriminators. Managed entire proposal effort and staff to submit winning proposals.• Selected by President of GD-MS to transform existing capture and proposal process.• Focused on continuous improvement process to ensure exceptional technical written proposals.• Overhauled capture process, resulting in increase of win rate to 75% and improved profitability of successful proposals.

Strategic Planning and Business DevelopmentAs Vice President of Strategic Planning and Business Development.Lass is responsible for leading the division’s business development and strategic planning process and activities to insure that the Division meets its performance and business growth objectives. Working closely with internal and external customers, Lass manages the development and deployment of technology solutions that enhance national defense systems, secure information, and help operational users. With more than 30 years of technology and business experience, Lass is a strong advocate for program and product development applying commercial and DoD specific information technology solutions to provide customers with solutions. He managed a team of 30 business development professionals responsible for capturing new and follow on business in support of the DoD communications business for C4 Systems. This required extensive customer and partner collaboration to develop winning solutions. As a market leader in communications systems, Lass lead his team to capture major DoD communication Programs to include Joint Network Node, WIN-T Increment I, and several joint product developments with key suppliers and partners. Lass was responsible for achieving and maintaining a leading business position in the DoD tactical communication/network market space. Lass has extensive experience in system engineering and business development activities in for General Dynamics and GTE Government Systems. He joined the company in 1985, when it was GTE Government Systems Corp., as a System Engineer. He served in various engineering and engineering management roles of increasing responsibility with a transition to business development organization in 1992. His responsibilities in the business development organization increased in responsibility over time until his promotion to Vice President of Business Development and Strategic Planning.

VICE PRESIDENT OF STRATEGIC PLANNING AND BUSINESS DEVELOPMENT, Tactical Networks | 01/2008 – 03/2013• Headed Tactical Networks division’s business development, strategic planning and direction, resource planning, and research and development planning and execution. • Defined and executed a measured growth plan. Managed resource budget of $100M/year.• Collaborated with cross-functional teams to grow system offers and prime and support multiple, major opportunities as subcontractor. Established and maintained solid relationships with Federal System Integrators, key suppliers, and manufacturers.• Developed and executed business strategies to shape strategic direction of internal R&D, sales motions, Go To Market, and customer engagements. Developed and managed IR&D plans to meet future business needs.• Managed and mentored 20+ business development executives dispersed across the US. Team consistently exceeded plan to grow pipeline and future revenue.• Partnered with VP-GM to increase business unit revenue from $400M to $1.2B. Key program wins included $1.5B Joint Network Node, $2B WIN-T Incremtn1, $2M GTACS, and $10M CANES.