Brian Laverty Email & Phone Number

New York, NY, US

New York, United States

• Building, delivering, and implementing foundational insights to deepen consumer understanding across Product, Strategy Content, and Marketing to ensure Max delivers a superior end-to-end consumer experience powering.
• Mixed methods Lead Researcher for the DTC UX Research team delivering essential primary research insights to inform, build, and test go-to-market strategies for Max products and experiences
• Experience in leading generative and evaluative research based in UX best practices to fuel strategic thinking and deliver true innovation beyond improved iterations
• Working directly with Product team leadership to deliver key insights connected to revenue KPIs (retention and acquisition) on feature prioritization, accessibility standards, kids and family safety, ad format.
• Focus on cohesive and seamless product experience for all customer segments whether loyal subscriber, new prospect, or lapsed-returning
• Experience in utilizing AI tools to complement and extend research capabilities and efficiency

New York, New York, United States

Greater New York City Area

Greater New York City Area

Project Lead on the Turner AdLab team, a cross-industry initiative focused on making today’s advertising experience better and re-imagining the future of advertising through a consumer-first lensResponsibilities include: Research Study Management & Insight Generation - Manage all of the AdLab’s leading-edge research projects, extract learning and insights.

Greater New York City Area

• Created research RFPs and led primary cross-platform research projects for clients and internal initiatives
• Vetted potential research vendors for quantitative online surveys and biometric studies in controlled media lab environments
• Developed and produced upfront, scatter decks and news-driven research materials, including executive level strategy and positioning brainstorms with Marketing and Sales
• Developed sales presentations used to establish new business and overall growth initiatives for Turner brands and presented CNN & HLN network performance at weekly national sales meetings
• Deftly able to adjust to changing demands for research amidst the fast-paced live news environment
• Established a consultative approach to assist and lead sales towards the most impactful, data-driven stories

Greater New York City Area

Greater New York City Area

Yardley, PA

• Kept close client communication to ensure well-executed pieces are on schedule and on budget
• Led internal and external status meetings to keep project members on point and to determine and resolve any potential issues before becoming delays
• Coordinated other team members to develop successful campaigns from conception to completion
• Creative management experience included direct mail, commercials, and loyalty programs but largely focused on the digital space: landing pages, emails, sales portals, and complete websites

Philadelphia, PA

• Analyzed ratings data on past series, specials, and sporting events collected via Nielsen WRAP reporting software, in order to aid the Sales department in setting advertiser expectations
• Created and set the weekend movie schedule for The CW Philly 57 for 4th qtr 2011
• Researched and identified list of competitive products for syndicated programming, and attended all pitches for new programming content

Mba And Ms Dual Degree, Television Management

Ba, Business And Economics

Activities and Societies: Phi Beta Kappa