Brian Lay Email & Phone Number

Bryn Mawr, PA, US

Englewood, CO

Denver Colorado Area

New York, NY

Snell Advanced Media software controls 24/7 live origination of the major broadcast networks at NBC Universal.I managed the entire Snell software support relationship with NBC Universal and supervised teams based at 30 Rock for NBC/Telemundo, the cable networks originating in Englewood Cliffs NJ, and the Disaster Recovery/Web streaming facility in.

Consultant for the broadcast media market including business development and solution/service positioning.

Mt. Laurel, NJ

I was responsible for managing the entire product roadmap, prioritizing inputs from all stakeholders (e.g., customers, sales, services, engineering, etc.). Result: Efficiently used limited development resources to drive sales while improving customer retention. I also led a complete product re-branding effort that culminated in an industry tradeshow (NAB).

Sunnyvale, CA

• After Harris acquired Louth Automation, I was promoted to Director of Product Marketing.I was responsible for managing all aspects of the software product development lifecycle, including team, budget, product roadmap.
• Created a brand strategy and roadmap for the broadcast division across all software products including: asset management, automation, network management, storage, and traffic/billing.
• Led the development of a consultative sales effort aimed at attracting large national and international accounts as well as retaining existing key customers.

Palo Alto, California

• Louth Automation was a privately held provider of software to automate TV operations.I initially joined Louth as a Sales manager covering 13 states in the Western US. The business grew rapidly to become the market.
• Hired and trained a 4-person sales team. Result: Grew annual revenue from $3M to $13M over 3 years.
• Created an end-to-end sales process including opportunity tracking, uniform proposal and SOW generation. Result: more accurate revenue forecasting and improved rate of successful project completion and customer sign-off.

Seattle, Washington

• KING-TV is the market-leading NBC TV station in the Pacific Northwest. After an ownership change, the new management team recruited me to manage technical operations.In addition to managing daily technical operations.
• Led a $9M capital improvement project over 3 years to deploy new automation and news gathering technologies. Result: reduced operational labor cost by more than $1M over 2 years. Software solution dramatically improved.
• Managed the technical build out of a new 24-hour, cable news channel with the first industry-leading deployment of Avid file-based editing and playout. Result: Launched on-time and on-budget and exceeded projections.