Snell Advanced Media software controls 24/7 live origination of the major broadcast networks at NBC Universal.I managed the entire Snell software support relationship with NBC Universal and supervised teams based at 30 Rock for NBC/Telemundo, the cable networks originating in Englewood Cliffs NJ, and the Disaster Recovery/Web streaming facility in Denver.My major responsibilities included:-Hiring and training a team of 6 IT support professionals-Managing all installation and upgrade projects-Creating product requirements for new features and products.-Managing the weekly prioritization of Bugs and Features with a UK-based software development team -Directing the troubleshooting of problems in complex systems

Consultant for the broadcast media market including business development and solution/service positioning.

I was responsible for managing the entire product roadmap, prioritizing inputs from all stakeholders (e.g., customers, sales, services, engineering, etc.). Result: Efficiently used limited development resources to drive sales while improving customer retention. I also led a complete product re-branding effort that culminated in an industry tradeshow (NAB) product launch. Result: Increased NAB booth visits and trade press coverage compared to the previous year.

After Harris acquired Louth Automation, I was promoted to Director of Product Marketing.I was responsible for managing all aspects of the software product development lifecycle, including team, budget, product roadmap, and product marketing. As a result, we improved utilization of limited development resources and improved competitive positioning. I led the team designing the complete next-generation product and secured a $2M contract from a major European broadcaster to deploy the next-gen system. Later I was promoted to Director of Strategic Marketing where I had increased P/L responsibility for a larger portfolio of software products.Major accomplishments• Created a brand strategy and roadmap for the broadcast division across all software products including: asset management, automation, network management, storage, and traffic/billing.• Led the development of a consultative sales effort aimed at attracting large national and international accounts as well as retaining existing key customers.

Louth Automation was a privately held provider of software to automate TV operations.I initially joined Louth as a Sales manager covering 13 states in the Western US. The business grew rapidly to become the market leader and was acquired by Harris Broadcast in 2000.Major accomplishments:• Hired and trained a 4-person sales team. Result: Grew annual revenue from $3M to $13M over 3 years. • Created an end-to-end sales process including opportunity tracking, uniform proposal and SOW generation. Result: more accurate revenue forecasting and improved rate of successful project completion and customer sign-off.

KING-TV is the market-leading NBC TV station in the Pacific Northwest. After an ownership change, the new management team recruited me to manage technical operations.In addition to managing daily technical operations and supervising a staff of 50 engineers, I was also responsible for strategic planning and directing capital improvement projects.Major accomplishments:• Led a $9M capital improvement project over 3 years to deploy new automation and news gathering technologies. Result: reduced operational labor cost by more than $1M over 2 years. Software solution dramatically improved news ratings.• Managed the technical build out of a new 24-hour, cable news channel with the first industry-leading deployment of Avid file-based editing and playout. Result: Launched on-time and on-budget and exceeded projections, becoming profitable after only 2 years.