1. Developed a strategic plan covering personnel structure, salary formulation, and KPIs. Established design, production, marketing, sales, and other functional departments from scratch.2. Management of Major Brand ProjectsProject One (Travis Scott and Revenge Brands)- Achieved annual sales exceeding 30 million RMB by focusing on private domain DTC limited sales.- Enhanced brand awareness through hunger marketing and a Multi-Channel Network (MCN) strategy, leveraging influencers and social media platforms.- Transitioned public to private domain traffic using engaging content and exclusive offers.- Created a private domain traffic pool via WeChat groups and official accounts, achieving high engagement.- Planned high-impact offline events and popups to drive sales and social media buzz.- Conducted limited sales activities and pre-sales/flash sales to increase product desirability.- Collaborated with influencers for live streaming events, promoting products on platforms like TikTok and Tmall.Project Two (CEEC, LVXWA, and AUTUMN DAZE Brands)- Successfully launched and operated the brands, achieving annual sales exceeding 10 million RMB.- Secured strategic collaborations with brands, celebrities, and communities to enhance brand positioning.- Managed diverse social media channels, creating engaging content and adapting strategies during crises.- Planned IP collaborations and influencer partnerships to maintain brand visibility.- Executed media collaborations and integrated campaigns to maximize reach.3. Established annual, quarterly, monthly, and weekly sales targets, managing product launches and seasonal product proportions. Hosted biannual ordering meetings and distributed products through a network of stores, monitoring performance and adjusting plans.4. Utilized brand IP for product development through ODM partnerships, revitalizing cash flow and establishing revenue-sharing agreements.

1. Organized four major INNERSECT exhibitions from 2017 to 2020 with Edison Chen's team, featuring global trendsetters like Jerry Lorenzo and Matthew William. These events had up to 60,000 attendees, over 300 million media exposures, and sales in the tens of millions. Managed online raffles and sales for limited products, integrating top celebrity and media resources for traffic generation.2. Built e-commerce platforms including Tmall and INNERSECT APP from scratch, achieving rapid sales growth from tens of millions to over 100 million RMB by 2020. Implemented effective operational and promotional strategies on major platforms like Tmall and Taobao to ensure continuous growth and competitiveness.3. Developed OTB plans and managed orders for over 100 high-end and trend brands, with annual order values in the tens of millions. For INNERSECT’s own brand, conducted market research, brand positioning, competitive analysis, and managed brand image film shoots, overseeing the entire production process.4. Cultivated user mindset using Tmall’s Data Bank for refined user segmentation and conversion. Managed customer LTV through CRM systems, focusing on super user engagement in stores and general user retention in the APP. Grew Tmall store fans from 50,000 to 400,000 and APP members to over 500,000.5. Developed and executed media placement and purchasing plans using market, product, media, and celebrity resources to enhance brand exposure and sales. Created successful live-streaming campaigns with precise blogger promotion plans, achieving high sales, including single item sales up to 1 million and single-session sales over 10 million.

1. Conducted comprehensive analysis of omni-channel retail competitors to identify new business opportunities. Proposed strategic shift from website to mobile sales channels to align with market trends.2. Developed a standardized platform integrating purchasing, quality control, production, and sales. Solved BOM relationship calculations for fresh products, ensuring controllable batch management.3. Optimized operational SOPs by analyzing customer behavior and complaints, reducing warehouse complaints from 0.5% to 0.25%.4. Monitored logistic KPIs to improve response rates for issues. Implemented driver incentive programs to lower complaint rates. Renegotiated logistics contracts, cutting costs by 40%.5. Monitored stock levels to control inventory turnover. Increased order fulfillment rates and reduced short delivery rates. Lowered markdown rates from 5.5% to 2.5%.6. Managed system implementations for SAP, WMS, DPS, and TMS. Oversaw all aspects of project management to ensure successful system launches and product lifecycle management.

1. Leverage consumer segmentation, journey mapping, and predictive analytics to design tailored contact strategies, personalized content, and offers.2. Develop tiered loyalty programs, incorporate gamification, and offer exclusive benefits to incentivize and reward consumer engagement.3. Work closely with Global Brand Marketing, Global DTC, and other teams to align loyalty initiatives with overall brand messaging and ensure a seamless consumer experience.4. Utilize CRM systems, marketing automation tools, and mobile engagement platforms to streamline and enhance consumer interactions.5. Define KPIs, conduct A/B testing, and continuously refine strategies based on performance data and consumer feedback to ensure effectiveness.6. Establish a global framework for loyalty strategies while allowing local adaptation to cater to regional preferences and market conditions.

1. Conducted comprehensive research for designing logistics systems for varying quantities. Created detailed budgets and cost allocations, performing ROI analysis and profit rate design for external customers. Developed a pricing model to calculate costs and revenue for each parcel, aiding product management decisions.2. Established a delivery network, selecting cities and areas, and recruiting delivery personnel. Implemented multiple delivery models and set up key performance indicators (KPIs) for delivery efficiency and complaint management. Selected third-party logistics providers to form a nationwide delivery network.3. Selected locations and oversaw the construction of large logistics centers, including warehouse setup. Designed warehouse processes and operational efficiencies, including dynamic lines, picking routes, and order processing. Planned and recruited staff, particularly for peak seasons, ensuring 24/7 operations with appropriate KPIs for performance monitoring.4. Conducted research on supply chain management, focusing on inventory aging, run rates, and sales ratios. Developed warehouse logic for inventory balance across warehouses and regional distribution centers. Implemented a balanced scorecard to manage regional distribution centers and established local centers for efficient multi-warehouse shipping.