Brian L. Email & Phone Number

São Paulo, São Paulo, Brasil

"En tu Hogar by Coca-Cola" UX Research project for México.I lead a research project focused on analyzing user experiences with personalized notifications for the Coca-Cola by En Tu Hogar platform, aiming to optimize the customer journey and satisfaction. I utilize qualitative and quantitative methods to identify factors that influence retention and engagement across multiple channels (app, web, and chatbot), providing actionable insights to the design and product teams.I… Show more "En tu Hogar by Coca-Cola" UX Research project for México.I lead a research project focused on analyzing user experiences with personalized notifications for the Coca-Cola by En Tu Hogar platform, aiming to optimize the customer journey and satisfaction. I utilize qualitative and quantitative methods to identify factors that influence retention and engagement across multiple channels (app, web, and chatbot), providing actionable insights to the design and product teams.I collaborate with interdisciplinary teams to develop user-centered solutions, improving personalization and notification effectiveness, enhancing the multichannel experience, and increasing customer engagement with the services offered. Show less

São Paulo, Brasil

Sustainability and Renewable Energy Company at Shell Group - South America. Throughout my journey as a UX Researcher, I undertook the responsibility of conducting a wide range of activities aimed at understanding the needs and desires of users, ensuring that our products were developed with a user-centric approach.As part of my role, I planned and executed qualitative and quantitative research, including individual interviews, focus groups, and usability testing. This involved… Show more Sustainability and Renewable Energy Company at Shell Group - South America. Throughout my journey as a UX Researcher, I undertook the responsibility of conducting a wide range of activities aimed at understanding the needs and desires of users, ensuring that our products were developed with a user-centric approach.As part of my role, I planned and executed qualitative and quantitative research, including individual interviews, focus groups, and usability testing. This involved developing research scripts, recruiting participants, and moderating sessions, employing moderation techniques to obtain meaningful insights.Additionally, I contributed to the planning and implementation of A/B tests, metrics analysis, and usage metrics, with the objective of evaluating the effectiveness of proposed solutions. These evaluations informed informed decisions and drove continuous improvements in our products. Show less

Lisboa, Portugal

Temporary project. Founded in 1985 Millennnium bcp is the largest private bank in Portugal. As a UX Researcher Specialist at Banco Millennium, I conducted comprehensive research activities to enhance the user experience in our banking services. This involved planning and executing qualitative and quantitative studies, such as interviews, focus groups, and usability tests, to understand user needs and expectations. I collaborated closely with design and development teams, utilizing design… Show more Temporary project. Founded in 1985 Millennnium bcp is the largest private bank in Portugal. As a UX Researcher Specialist at Banco Millennium, I conducted comprehensive research activities to enhance the user experience in our banking services. This involved planning and executing qualitative and quantitative studies, such as interviews, focus groups, and usability tests, to understand user needs and expectations. I collaborated closely with design and development teams, utilizing design thinking and collaborative workshops to generate innovative solutions. Additionally, I conducted ongoing evaluations of usability and user experience, including usability testing, metrics analysis, and user journey assessments, to identify improvement opportunities and provide actionable recommendations. Overall, my role as a UX Researcher Specialist contributed to the continuous improvement of the user experience by applying research methodologies and collaborating with multidisciplinary teams. Show less

São Paulo, Brasil

After a year of working in the company with a focus on UX research, I was invited to establish the Market Intelligence and Research department within FreteBras. As a result, I began serving the Public Relations, Marketing Growth, B2B and B2C, Communities, and ESG (Environment, Social, and Governance) areas.

As the first researcher in the company, I played a crucial role in organising and initiating strategic research activities for the squads in the logistics marketplace at FreteBras. I conducted comprehensive research on safety, shippers, carriers, and brokers who utilise the FreteBras platform, aiming to understand the context and identify improvement opportunities. Additionally, I gathered churn data from the platform and mapped out key disengagement scenarios for truck… Show more As the first researcher in the company, I played a crucial role in organising and initiating strategic research activities for the squads in the logistics marketplace at FreteBras. I conducted comprehensive research on safety, shippers, carriers, and brokers who utilise the FreteBras platform, aiming to understand the context and identify improvement opportunities. Additionally, I gathered churn data from the platform and mapped out key disengagement scenarios for truck drivers.Regarding the company's financial products such as FreteBank, I conducted research to enhance the user experience in that area. I also led internal initiatives like FreteTalk, facilitating the sharing of insights and user-centric knowledge within FreteBras. Furthermore, I actively participated in hiring external firms to map and construct the service design of user journeys. As a specialist researcher, I provided technical support to the research and design team while assisting in the recruitment of new researchers and designers. Show less

São Paulo, Brasil

Banco BV is the 5th largest private bank in Brazil. As a UX Researcher, I was responsible for the development of the BV digital account. This involved organizing and moderating focus groups, implementing Research Ops, and conducting usability testing with users. I conducted desk research, market research, target audience analysis, and behavioral analysis. I also conducted trend research, usage analysis, and competitive analysis. Both qualitative and quantitative research approaches were… Show more Banco BV is the 5th largest private bank in Brazil. As a UX Researcher, I was responsible for the development of the BV digital account. This involved organizing and moderating focus groups, implementing Research Ops, and conducting usability testing with users. I conducted desk research, market research, target audience analysis, and behavioral analysis. I also conducted trend research, usage analysis, and competitive analysis. Both qualitative and quantitative research approaches were employed. I created test scripts and moderated the sessions. I liaised with stakeholders and collaborated with the data science team to share findings. Additionally, I facilitated project workshops, designed user journeys and wireflows. Show less

São Paulo, Brasil

Freelance UX Researcher at Lab 2020, Customer & Market Insights Itaú in partnership with EC Global.I was responsible for conducting in-depth interviews and usability tests. The tests focused on various banking flows from Itaú, including Giro Aval PJ, Simulador de solicitações, mercado de investimento, câmbio, Seguros, Celular Chubb. I collaborated with stakeholders to align objectives, developed test scripts, conducted the tests, analyzed the collected data, and prepared comprehensive… Show more Freelance UX Researcher at Lab 2020, Customer & Market Insights Itaú in partnership with EC Global.I was responsible for conducting in-depth interviews and usability tests. The tests focused on various banking flows from Itaú, including Giro Aval PJ, Simulador de solicitações, mercado de investimento, câmbio, Seguros, Celular Chubb. I collaborated with stakeholders to align objectives, developed test scripts, conducted the tests, analyzed the collected data, and prepared comprehensive reports for presentation to the relevant teams. Show less

São Paulo, Brasil

As a freelance researcher, I was hired to conduct research for the Coca-Cola Games project. My responsibilities included organizing and moderating focus groups, as well as participating in and facilitating service design workshops with the company's stakeholders. After analyzing and compiling the results, I presented the insights gathered from the interviews, gamers' journey, creation of personas, and a spatial analysis of the gaming environment to the Coca-Cola team.

São Paulo, Brasil

CoBlue is the first OKR software in Latin America. I was working in the extraction, organization, analysis, sharing, and monitoring of data from the sales, customer service, and marketing departments to support and optimize the usability of the software for users. All based on Business Intelligence strategies and Agile methodology. Ethnographic research, questionnaires, Extreme Insights, CSD, Personas, and Focus Groups are part of my toolkit.I utilize database software like… Show more CoBlue is the first OKR software in Latin America. I was working in the extraction, organization, analysis, sharing, and monitoring of data from the sales, customer service, and marketing departments to support and optimize the usability of the software for users. All based on Business Intelligence strategies and Agile methodology. Ethnographic research, questionnaires, Extreme Insights, CSD, Personas, and Focus Groups are part of my toolkit.I utilize database software like Metabase and Woopra, among others, to perform analysis and mapping of customer needs and experiences, usability, and churn retention. I also generate ticket reports, analyze Google Analytics, Google Ads, social media reports, and RD Station. I provide support to the marketing team in creating personas, brand books, target audience definition, audiovisual productions, and assist the customer service team with training when necessary.I create mockup and wireframe flows using software such as Moqups and Mockflow. Analysis of past sales data and proposals is conducted to provide insights for sales-focused decision-making. Cross-referencing information to generate data and intelligence for strategic decision-making is also part of my role. I create and analyze reports and dashboards, delivering presentations and reports to various departments within the company. Show less

São Paulo, Brasil

Nubank is the leading fintech in Latin America, a digital credit card startup, and a top performer in social media communication in Brazil and worldwide. As a Community Manager and OKR Master, I have been involved in various activities, including recruiting community members for research studies, conducting individual interviews, focus groups, and usability testing sessions. I have also implemented online research methods such as surveys, analyzed user-generated data, and monitored… Show more Nubank is the leading fintech in Latin America, a digital credit card startup, and a top performer in social media communication in Brazil and worldwide. As a Community Manager and OKR Master, I have been involved in various activities, including recruiting community members for research studies, conducting individual interviews, focus groups, and usability testing sessions. I have also implemented online research methods such as surveys, analyzed user-generated data, and monitored discussions on forums and social media platforms.My role has entailed maintaining constant communication with our user community, attentively listening to their needs, collecting feedback, and translating that information into actionable insights to continuously improve our products and services. Show less

São Paulo, Brasil

Hip Hotels is a Marketing and Public Relations Agency for luxury hotels and international destinations. Luxury hotels and travel destinations disclosure for magazines, travel agencies and tour operators. Content creation and account management for social media (Facebook, Instagram, Pinterest). Business contact with companies, organizing events. Daily News letters creation through the SurveyMonkey platform. Translation and creation of brochures and websites pages. Analyzes… Show more Hip Hotels is a Marketing and Public Relations Agency for luxury hotels and international destinations. Luxury hotels and travel destinations disclosure for magazines, travel agencies and tour operators. Content creation and account management for social media (Facebook, Instagram, Pinterest). Business contact with companies, organizing events. Daily News letters creation through the SurveyMonkey platform. Translation and creation of brochures and websites pages. Analyzes, strategies and action plans to achieve the goals of communication and marketing, analysis of the tabulation of results for development of statistics and structuring the analytical market intelligence. Daily meetings with journalists, agents and operators to present the products and to establish newand creative partnerships. Weekly call with all customers always in English and Spanish for analysis of goals achieved. Show less

São Paulo, Brasil

Teresa Perez is a International travel consultant and creator of “The Traveller” magazine. Market research in order to guide the company in the strategies that will be taken for the magazine's content and actions and also to understand the characteristics and behavior of the consumer and luxury tourism market.Analysis of the data included in the CRM system, doing the crossing and inspection to provide new informations for the development of the marketing team strategies. Elaboration of… Show more Teresa Perez is a International travel consultant and creator of “The Traveller” magazine. Market research in order to guide the company in the strategies that will be taken for the magazine's content and actions and also to understand the characteristics and behavior of the consumer and luxury tourism market.Analysis of the data included in the CRM system, doing the crossing and inspection to provide new informations for the development of the marketing team strategies. Elaboration of reports with all the analysis every week. Basic and theoretical knowledge of SQL, BI and MicroStrategy platforms. Show less

Erasmus Exchange Ambassador, Centrum Voor Studie En Documentatie Van Latijns Amerika

Social Science

Mba, Business Innovation

Data Analytics