Brian Lin

Brian Lin Email and Phone Number

Senior Pricing Manager at Intel China @ Intel
santa clara, california, united states
Brian Lin's Location
Beijing, China, China
Brian Lin's Contact Details

Brian Lin work email

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About Brian Lin

>15 years combined experience of pricing and product marketing in IT industry. Currently lead a 10 person team of pricing experts in Intel China. The team is responsible for pricing strategy and execution on PC, Tablet and IoT devices.

Brian Lin's Current Company Details
Intel

Intel

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Senior Pricing Manager at Intel China
santa clara, california, united states
Website:
intel.com
Employees:
133841
Brian Lin Work Experience Details
  • Intel
    Senior Pricing Manager
    Intel Apr 2014 - Present
    Beijing City, China
    1. PRC pricing strategy owner Lead the team owning pricing strategy for PC, Tablet and IoT devices in PRC; --Set pricing strategies for go to market/market penetration by building up decision making framework, and guiding partner teams of product, marketing and sales in execution --Develop pricing strategies for target segments to maximize business returns via achieving effective balance between market share and profitability;2. Business operation management Lead cross functional projects to support PRC top new initiatives; Manage Intel’s investments on pricing incentive programs for key partners, conduct ROI analysis, define success metrics and build up tracking dashboard ;3. Pricing implementation management Design pricing model and deal agreement for PRC hosted customers, including MNCs (i.e. Lenovo /Huawei/Xiaomi), Local OEMs, CTE (China Tech Ecosystem) ODMs and Channel customers;  Establish and maintain strategic relationships with key internal stakeholders across product, marketing, sales, finance group etc.;
  • Intel Corporation
    Pricing Manager
    Intel Corporation Apr 2011 - Apr 2014
    Beijing City, China
    1. Pricing approver for PRC customers --Charge of Lenovo, Huawei, Xiaomi, PRC Channel and local OEMs pricing approval on PC Client side --Develop new pricing support model for PRC CTE customers (China Tech Ecosystem) on Tablet, successfully ramped Intel’s share from 0% to 15% in 2 years. --Architect a new pricing structure for PRC local OEMs to drive Intel business growth with healthy channel balance2. Target setting for sales team Build up robust models to track and forecast the market trend and competitor’s movements; Identify the business priorities and objectives, set PRC consumption target for each sales team and evaluate it thru monthly review
  • Intel Corporation
    Senior Buisness Analyst
    Intel Corporation Apr 2007 - Apr 2012
    Beijing City, China
    -Frame and prioritize market opportunities, analyzing competitive advantages and influence Intel China product and pricing strategy-Co work with product team and division to manage the product roadmap, including analyze the market demand, propose product positioning and refresh cadence-Evaluate individual deals to understand incremental revenue and share growth opportunity, provide pricing support to sales team-Build up robust models to track and forecast the market trend -Provide pricing guideline and roadmap training to field team

Brian Lin Skills

Semiconductors Product Management Go To Market Strategy Strategic Partnerships Cross Functional Team Leadership Product Marketing Competitive Analysis Pricing Pricing Strategy Semiconductor Industry Intel Forecasting Project Management

Brian Lin Education Details

Frequently Asked Questions about Brian Lin

What company does Brian Lin work for?

Brian Lin works for Intel

What is Brian Lin's role at the current company?

Brian Lin's current role is Senior Pricing Manager at Intel China.

What is Brian Lin's email address?

Brian Lin's email address is li****@****ail.com

What schools did Brian Lin attend?

Brian Lin attended Peking University.

What skills is Brian Lin known for?

Brian Lin has skills like Semiconductors, Product Management, Go To Market Strategy, Strategic Partnerships, Cross Functional Team Leadership, Product Marketing, Competitive Analysis, Pricing, Pricing Strategy, Semiconductor Industry, Intel, Forecasting.

Who are Brian Lin's colleagues?

Brian Lin's colleagues are D Star, Ahmad Sufian, Bo Zhang, Ross Gilroy, Ofri Seroussi, Ananda Banerjee, Ping Yang.

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