I am the point of contact for our three dealer channels as well as the US based independent Manufacturer’s Agents. I personally manage wholegood sales to our house accounts, which is a combination of independent dealers and end-users. The position includes: • Management of all aspects of the dealer / manufacturer relationship for both house accounts and those assigned to the Independent Agents (including account status) across a broad array of main-line dealerships• Direct… Show more I am the point of contact for our three dealer channels as well as the US based independent Manufacturer’s Agents. I personally manage wholegood sales to our house accounts, which is a combination of independent dealers and end-users. The position includes: • Management of all aspects of the dealer / manufacturer relationship for both house accounts and those assigned to the Independent Agents (including account status) across a broad array of main-line dealerships• Direct management of Independent Agents including adjustment of the compensation plans when appropriate • Responsibility for direct sales and account management of house-accounts, both domestically and internationally within established sales programs • The development of relevant Sales Programs to achieve sales volume and profitability goals for all product lines • Dealer and customer aftermarket product support for parts and service, including the mechanical, hydraulic and electrical systems, found on both current and obsolete models • Responsible for warranty administration for all product lines in a fair and equitable manner • Liaison with Production on model forecast, and with Engineering on competitive features • Creation and distribution of sales training tools and resources including customer facing materials, in both print and electronic formats • Development of various marketing tools including social media Progressive Turf Equipment is a niche, short line product manufacturer supplying innovative, rotary, finishing mowers for turfgrass producers, golf courses, municipalities and steep slope/hazardous locations around the globe. Show less

The Huron Manufacturing Association is an inclusive partnership of industry and related businesses that drives economic growth and promotes manufacturing excellence in Huron County.

Through my own corporation, and in association with Marketing Strategies & Solutions (an established technical marketing firm), I was challenged with acquiring new business and managing the entire client relationship of my portfolio. New clients were secured through a combination of ‘cold calling’ and networking. Focused management allowed me to grow existing client accounts into long term relationships.With my product marketing experience, backed by a practical understanding of… Show more Through my own corporation, and in association with Marketing Strategies & Solutions (an established technical marketing firm), I was challenged with acquiring new business and managing the entire client relationship of my portfolio. New clients were secured through a combination of ‘cold calling’ and networking. Focused management allowed me to grow existing client accounts into long term relationships.With my product marketing experience, backed by a practical understanding of equipment design and manufacturing requirements, I helped my clients consider unrealized marketing opportunities; through interpreting their customer’s requirements and the ‘how and why’ they made a purchase decision. I provided my clients with an insight into the challenges that they may face as they promote or launch products and develop their channel competence. Armed with this knowledge, the most effective strategy and the tools were developed to enhance the clients brand and market presence.Since its establishment in 1997, Marketing Strategies & Solutions has developed a successful niche in the marketing world as a specialist in providing integrated communication solutions for industrial manufacturers. Marketing Strategies & Solutions is based in London Ontario and serves clients throughout Canada, the United States and Europe. Show less

In my dual role of Product and Communications Manager, I was responsible for product marketing and for liaison with the Press, on issues concerning the local facility. I also acted as a gate keeper for others within the company when issuing statements or interviews, cognizant of corporate communication protocol for a publicly traded corporation.As Product Manager, I led the marketing efforts on a ‘clean sheet’ product development program. As such, I developed the launch strategy that… Show more In my dual role of Product and Communications Manager, I was responsible for product marketing and for liaison with the Press, on issues concerning the local facility. I also acted as a gate keeper for others within the company when issuing statements or interviews, cognizant of corporate communication protocol for a publicly traded corporation.As Product Manager, I led the marketing efforts on a ‘clean sheet’ product development program. As such, I developed the launch strategy that repositioned the entire product line. A detailed, gate/milestone-based product planning process was crucial as it included parts and technical support strategies. I personally assisted many retail salesmen with direct customer presentations and conducted product training schools. The result was a successful product launch and an increase in both market share and product line profitability globally.Throughout the process, I had extensive end-user interaction through personal site visits and customer clinics, both before and after the product launch. Throughout my time at Volvo, I maintained responsibility for the department budget, monthly forecasting and the hiring and management of direct reports, including employee mentoring and performance appraisals. Following the announcement of the facility closure, I was part of the senior management team that oversaw the transition of the facilities and immediate department personal. Show less

I lead the marketing drive that identified and ultimately launched a re-positioned product line (steep slope Fellerbuncher). In addition to numerous hands-on customer field visits, I orchestrated several ‘Voice of the Customer’ clinics that identified and then verified the new business opportunity. Working closely with both the Engineering and Sales departments, a completely redesigned heavy equipment product line was subsequently launched. The product re-positioning was a success as industry… Show more I lead the marketing drive that identified and ultimately launched a re-positioned product line (steep slope Fellerbuncher). In addition to numerous hands-on customer field visits, I orchestrated several ‘Voice of the Customer’ clinics that identified and then verified the new business opportunity. Working closely with both the Engineering and Sales departments, a completely redesigned heavy equipment product line was subsequently launched. The product re-positioning was a success as industry awareness and profitability were increased along with market share in the target segments. Separately, I developed and led the divestiture strategy of an allied attachment offering, which resulted in an alliance with several third party suppliers increasing customer/dealer acceptance, and in turn, market share of the entire product line offering. Show less

Identified, developed and implemented a product line Expansion Strategy, culminating in several new models, entry into new market segments, and an expanded customer base. The Expansion Strategy was validated through ‘Voice of the Customer’ clinics, including the realization of a third party strategic alliance. A detailed, gate / milestone-based product planning process was used. As the Product Manager, I held responsibility for the Product Definition, Sales, and Marketing gates. Personal… Show more Identified, developed and implemented a product line Expansion Strategy, culminating in several new models, entry into new market segments, and an expanded customer base. The Expansion Strategy was validated through ‘Voice of the Customer’ clinics, including the realization of a third party strategic alliance. A detailed, gate / milestone-based product planning process was used. As the Product Manager, I held responsibility for the Product Definition, Sales, and Marketing gates. Personal deliverables included ensuring that the customer’s needs were met while balancing corporate goals of profitability and market competitiveness. The resulting expansion into new markets/segments resulted in increased market share and profitability while maintaining an industry leading price position in the targeted segments.I supported the world wide dealer network through many sales training sessions. I had responsibility for the department budget, monthly forecasting and the hiring/management of direct reports. Show less