Brian Luttrell Email & Phone Number

San Antonio, Texas, United States

As Senior Manager of National Builder Sales, I focused on building and solidifying relationships with top national homebuilders. I led strategy development and account management, while reporting action plans to senior leadership. My efforts were centered around defining and executing the go-to-market (GTM) strategy for the field sales organization, ensuring our builder and distributor customers had the necessary support to effectively do business with Whirlpool: Achieved double digit growth in top-line revenue and units following the COVID-19 pandemic by implementing effective sales strategies and market adjustments to supply chain challenges. Doubled the laundry attachment rate to the kitchen appliance package purchased, significantly boosting overall sales and profitability. Improved order intake efficiency through leading cross-collaborative initiatives, securing the right talent, and training individuals on new processes. Increased order availability rates by helping to create and implement a cohesive national plan-to-sell program (PTS) to streamline package purchases. Led the successful negotiation and renewal of a top national homebuilder to a new multi-year exclusive contract.

San Antonio, Texas

As Sales Manager of National Builder Sales, I pioneered the marketing and sales of a new category—pro contractor appliance distribution for large, national big-box stores and their affiliates. My focus was on developing and executing comprehensive sales plans that expanded revenue, market share, and unit volume while collaborating with top strategic customers: Drove a double digit increase in sales revenue by applying insights-driven selling techniques and joint business planning to proactively support in-store and field sales. Increased market share within the pro category through strategic sales initiatives and targeted planning with top-producing customers. Drove incremental outlet share by designing and implementing a D2C platform to enhance market penetration. Cultivated and sustained long-lasting client relationships by delivering exceptional customer service and executing sales strategies effectively. Earned the 2019 Supply Partner of the Year Award for Top National Supplier by executing development strategies in an emerging segment.

San Antonio, Texas

As Market Manager in the Southwest Region, I focused on sharing market and competitive insights to drive the success of our sales team in generating revenue and profitability. I strengthened relationships with existing trade customers and prospected for new opportunities, negotiating and closing profitable deals along the way in the Metro San Antonio market: Merchandised trade customer floors, contributing to overall increases in balance of floor (BOF) and balance of sale (BOS) across all customers. Hosted and led weekly trade partner training meetings on the benefits and features of Whirlpool Corporation's products, enhancing product knowledge and sales capabilities. Signed incremental business through targeted prospecting by preparing and renewing quotes for specific projects. Ensured accurate and timely responses to client needs by reducing the average time to resolve emerging issues to 24 hours. Expanded market share with strategic distributor partners by identifying and leveraging emerging market trends and consumer demands effectively. Secured the 2015 Whirlpool Winner’s Circle Award for Top Sales Region.

Knoxville, Tennessee

In this early role, I directly managed the profitable sales growth of key national property management companies and distributors within the multi-family maintenance, repair, and operations industry: Expanded market share by identifying and capitalizing on new business opportunities, driving company growth and expansion in both new and existing markets. Established strategic partnerships with key industry leaders, significantly enhancing product visibility and strengthening brand awareness. Earned the 2009 Whirlpool Winner’s Circle Award for Top Individual Sales.