Brian M. Smith Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Manage scoping and development aspects of multiple implementations, including SMS, ESP, and data warehouse solutions.• Advise clients on strategic planning initiatives, marketing program development, results analysis, and campaign execution.• Lead project prioritization and coordination to efficiently manage business resource utilization across marketing, creative, and technical teams.

Chicago, Illinois, Us

• Managed global team with portfolio of 20+ mid-level/enterprise size clients to scope solutions, implement custom projects, and resolve technical issues.• Assisted in pre- and post-sales solutioning by developing proof of concepts (POCs) to confirm scope, LOE, cost, and scalability.• Utilized JIRA, Confluence, MS Project, Visio, Postman, G-Suite, and Slack. • Maintained strong relationships with a portfolio of clients, consistently identifying areas for program growth and increased revenue.

Costa Mesa, Ca, Us

• Actively participated in organizational initiatives to streamline processes, as well as identifying technology deficiencies. • Mentor to direct reports/colleagues to promote knowledge growth, increasing efficiency in supporting all clients across the organization.

Costa Mesa, Ca, Us

• Subject matter expert (SME) for 3rd party/partner integrations, supporting Sales & Services teams with technical product knowledge.• Responsible for technical scoping, requirements gathering, solution creation, testing, launch, and documentation.• Launched database migration, custom reporting, web form development, remarketing, reactivation, lifecycle trigger, and API programs. • Used extensive platform knowledge to provide guidance on solution architecture and design resulting in most efficient solution possible. • Clearly documented projects resulting in standardized solutions/best practices applied across the organization for future integrations.

Bronx, New York, Us

• Supervised CRM team responsible for campaign execution across multiple channels to ensure timely deployment of all communications and managed relationships with third party database team and email service provider. • Assisted with the redesign and launch of new fee based loyalty program. Provided analysis that led to concept, launch strategy, and continuing membership growth. In the first year, the new program provided significant fee based revenue and existing customers who enrolled increased spend by 30%. • Developed automated marketing programs for new customers and loyalty members that resulted in targeted campaign messaging and increased customer engagement.

Bronx, New York, Us

• Leveraged customer data and post-event analysis using SQL and other reporting tools, to design, plan, and implement targeted communication strategies tailored by customer segment. Executed more than 30 targeted campaigns per month. • Conducted analysis for multiple departments to support business initiatives, such as planning and allocation, store ops, real estate and loss prevention.• Involved in launch of social networking initiatives as well as development of measurement metrics.

New York, Ny, Us

• Supported strategy for targeted marketing campaigns and responsible for data extraction, list generation, and post-event analysis.• Assisted with the migration of direct mail/email deployment processes to new CRM platform and organized training for LT team.• Contributed to database integrity improvements through constant QC efforts.

New York, Ny, Us

• Performed responsibilities of PM on strategic initiative to convert to new marketing database system.• Coordinated efforts to meet timeline objectives, guarantee data QC, and ensure new system met all business requirements.• Used communication skills in order to fully understand end-user requirements and effectively translate into functional specifications.