Brian Macarthur Email & Phone Number

Louisville, Kentucky, United States

Database Manager overseeing database marketing used for analysis, reporting and direct mail communications for Churchill Downs northern region casino properties in Maine, Maryland, and Pennsylvania.

Oxford, Maine

Responsible for all aspects of organizing and monitoring the player tracking database.Create, proof, and execute all casino mailers, invitations, email blasts, etc.Setting up, executing and post analysis of promotions and events.Create and update marketing reports and analysis for executive management.Use of Microsoft SQL to pull, manipulate and analyze data from player tracking system.

Santa Fe, Nm

Responsible for all promotions at Cities of Gold Casino and Sport Bar.In charge of all informational marketing including mailers, billboards, spots (television and radio), ads (newspaper and magazine).Organized and executed 1st Annual Charity Golf Tournament, resulting in $18,000 donation to Boys and Girls Club.Created and managed promotion and marketing department auditing spreadsheet.Brought Concerts to venue such as Jay Leno, Bill Engvall, and REO Speedwagon.

Montgomery, Alabama Area

Manage and oversee all events, promotions, and players club of Creek Casino Montgomery and Creek Casino Wetumpka

Biloxi, Mississippi Area

Managed all promotions of the casino including tournaments (blackjack, video poker, poker, keno, roulette, etc), automobile and merchandise givaways, cash drawings (including the "Who's Going To Be A Millionaire" promotion..the largest guaranteed cash givaway in Mississippi history) hot seats, sport and event themed promotions, free pulls, daily promotions (seniors day, gals and pals day, email drawings, free play multiplier, VIP events exclusive events.

Biloxi, Mississippi Area

Supervised Players Club, Scheduled Marketing Coordinators for Players Club/Promotion duties, created and maintained spreadsheets, Customer Relations

Biloxi, Mississippi Area

· PRE-OPENING EXPERIENCE · Assisted with distribution of all promotional and media materials, grand opening and VIP invitations, and players club charter member and three tiered cards.

Portland, Maine Area

· Partnered with Get-Etched and Jeff Gordon Foundation to execute benefit concert featuring Carrie Underwood in her first full set concert.· Worked with record labels, movie studios, book publishers, PR representatives, agents, and managers for publicity and coverage of upcoming releases, events, etc.· Designed segment showcases for movies, music, television, books, and concerts for the entire northeaster United States.· Wrote and proofed press releases and public service… Show more · Partnered with Get-Etched and Jeff Gordon Foundation to execute benefit concert featuring Carrie Underwood in her first full set concert.· Worked with record labels, movie studios, book publishers, PR representatives, agents, and managers for publicity and coverage of upcoming releases, events, etc.· Designed segment showcases for movies, music, television, books, and concerts for the entire northeaster United States.· Wrote and proofed press releases and public service announcements for all events.· Responsible for recruiting guests for the show, including U.S. Attorney General Alberto Gonzales, White House Press Secretary Tony Snow, Fox News Correspondent Chris Wallace and celebrities Deborah Gibson, Bernie Mac, Simon Cowell, etc.EDVENTURE PARTNERS for GENERAL MOTORSPublic Relations Intern, Spring 2004· Coordinated public relations event for University of South Alabama basketball team.· Responsible for up to date database of donations, consisting of over 7,000 names and addresses.· Spearheaded development of all public relationships materials for GM event, including press releases, media kit, invitations, solicitation letter, and media spots.· Negotiated and received $1,400 in publicity and advertising from newspaper, radio, and television for GM event, which resulted in an estimated 108,000 impressions.· Procured over $23,000 in hospitality donations from local business such as Starbucks for GM event. Show less

Ba, Sport And Event Marketing

Non Degree, Economics; Finance