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Results-focused, service-minded, Sales and Marketing specialist with extensive sales and procurement experience. Passionate, hands-on professional with experience in the supermarket, convenience store, and foodservice wholesale/retail segments. Demonstrated track record of driving sales and profits and improving customer relationships to meet/exceed company objectives/expectations. Proven ability to build and develop internal teams as well as establish and maintain external vendor relationships. Professional Qualifications include: Leadership, Interpersonal Skills, Project and Time Management, Multi-Tasking, Inventory Control, Merchandising, Market Analysis, Sales and Business Development, Contracting & Price Negotiation, Order Expediting, Supplier Selection and Management, Marketing and Promotions. Confident, Dedicated, Committed, Honest, Forward Thinking, Collaborative, Driven, Trustworthy.
Innopak, Llc
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Vice President Of Sales Northeast RegionInnopak, Llc Jan 2014 - PresentNortheastern UsaDirectly responsible for the company’s revenue and sales growth in the Northeast U.S., including Eastern Canada and the Greater Toronto Area. Manage broker network consisting of regional and national companies. Prospect and secure large regional accounts in the supermarket, convenience store, and foodservice sectors. Acquire & analyze market information and adjust pricing strategies to grow profitability and increase market penetration. Conduct solution selling presentations to both distribution and direct customers. P&L responsibilities, manage key customer relationships.
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North East Territory ManagerInnopak, Llc Nov 2011 - Dec 2013Responsibility spanned all packaging sales in the Northeast U.S. for the supermarket and foodservice sectors. Managed broker network and drove sales through distribution partners. Cultivated new distribution partners while simultaneously calling on processors and restaurant chains. Supported regional and national foodservice broad liner partners. Attended all regional food shows to drive sales and promote the Innopak family of packaging products.
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Mid-Atlantic Territory ManagerInnopak, Llc Oct 2007 - Oct 2011Managed packaging sales in the Mid-Atlantic market including the NY Metro / Long Island markets. Supported distribution partners to increase market penetration for supermarket and convenience store segments. Trained distributor and broker representatives on matched packaging concepts.
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Director Of Sales And MarketingHansor Distributors, Inc. Oct 2002 - 2007Directly responsible for total sales and profitability for this Asian-owned distributor which generated over $80 million annually in sales revenue. Defined and implemented long and short- term objectives and established sales goals with ethnically diversified sales team. Created budgets, implemented policies, and initiated cost controls to ensure maximum profitability. Key Contributions• Identified a new niche market whose service needs were unfilled by our competition which contributed to a $600,000 increase in overall sales.• Developed a backhaul program with the Northeast U.S.’s largest wholesaler resulting in significant transportation cost reduction.• Initiated relationships with the local club stores that generated over $1.5 million in sales revenue. • Increased sales by over 20% by cultivating key relationships with the top two wholesalers in the country.
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Purchasing ManagerHansor Distributors, Inc. Nov 1999 - Oct 2002Responsible for planning, controlling, and directing the purchasing and inventory control activities for the international wholesale distribution operation. Key Contributions: • Reduced the company tractor fleet by half and initiated an owner / operator transportation network which resulted in a 40% savings in total freight costs.• Boosted sales by introducing a direct frozen food program.• Introduced 30+ new direct lines through maintaining relationships with the manufacturing community.
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Director Of Retail Sales And ProcurementHansor Distributors, Inc. Aug 1997 - Nov 1999Responsible for cultivating and maintaining the independent retail segment. Key Contributions:• Introduced the organization to an independent retail base exceeding 25 new customers.• Developed and implemented policies and procedures for a new style of procurement.• Sourced secondary market intelligence to increase profitability and educate buying staff.• Created an LTL-style freight program which contributed to significant profit growth.
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Promotional Procurement ManagerFleming Foods Company Dec 1995 - Jul 1997Assisted in driving corporate brand (Best Yet Brand) development by analyzing reports, interacting with category managers, telesales, and integrating private label brand into the category management process. Responsible for all products sourced from diverters and secondary suppliers, educating category managers and line buyers of current market conditions, overseeing all sales to secondary customers, training new associates on buying programs on a national level, managing office staff, and maintaining sales budget in excess of $30 million. Key Contributions:• Received Procurement Manager of the Year Award (1997).• Helped implement a Return on Investment (ROI) buying program through annual trade shows.• Assisted in tracking frequent shopper programs to fully understand the private label progression.• Initiated a Telesales network to the independent retail base exclusively for Private Label goods.• Consistently exceeded sales budgets and purchasing quotas.
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Supermarket AssistantClemens Markets Apr 1987 - May 1997Langhorne, PaWorked various departments including front end, hot foods, deli, bakery, night crew, and grocery over a 10 year span to familiarize myself with all aspects of the supermarket business. I was compensated a percentage of my college tuition for attending the Food Marketing Academy at Saint Joseph's University while continuing to work at store level.
Brian Masi Skills
Brian Masi Education Details
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Food Marketing
Frequently Asked Questions about Brian Masi
What company does Brian Masi work for?
Brian Masi works for Innopak, Llc
What is Brian Masi's role at the current company?
Brian Masi's current role is Vice President of Sales Northeast Region at Innopak, LLC.
What is Brian Masi's email address?
Brian Masi's email address is br****@****pak.com
What is Brian Masi's direct phone number?
Brian Masi's direct phone number is +174036*****
What schools did Brian Masi attend?
Brian Masi attended Saint Joseph's University.
What are some of Brian Masi's interests?
Brian Masi has interest in Cooking, Grilling On The Big Green Egg, Reading, Golfing, Phillies, Bass Fishing.
What skills is Brian Masi known for?
Brian Masi has skills like Forecasting, Purchasing, Pricing, Inventory Management, Sales Management, Sales, Negotiation, Management, Sales Operations, Strategic Planning, Product Development, Corrugated.
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Brian Masi
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