Brian Mathias Email & Phone Number

Pickering, ON, CA

Mississauga, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

• Lead the development of customer business plans, including creation of clear goals, alignment on success metrics, client material development, and performance tracking. (Loblaw, Safeway, Sobeys, Shoppers Drug Mart, Wal.
• Build and establish the Redbox brand within Canada through collaboration with current and future Retail Partners.
• Lead retail strategy to penetrate assigned key account marketing departments, present marketing calendars, understand shopper segments, identify customer marketing options and understand cross-department decision.
• Develop account options to compliment the national marketing plans, create activation plans and formulate execution targets
• Creates metrics and manages project-level performance indicators and metrics of marketing strategies/tactics. Provide recommendations based on findings to redefine strategies and develop actionable plans.
• Collaborate with Marketing and Category Teams to better understand Shopper behavior by kiosk type, channel, and region

Toronto, Canada Area

• Lead development and execution of customer marketing plans that deliver on channel & brand strategies, profit/volume plan, market share goals & and meet customer objectives.
• Translate brand marketing plans into a strategic customer marketing calendar of programs.
• Project management from idea through to execution of customer specific programs, working with creative and promotional agencies.
• Manage customer marketing budgets to maximize impact in the market and ensure a good ROI on programs.
• Translating shopper and consumer insights into actionable customer specific activation programs.

• Leads the development, management, and execution of permanent merchandising strategies and tactical programs that link to strong shopper insights to effectively achieve commercialization, profit margin and business.
• Managed and developed one direct report on strategic and tactical merchandising initiatives.
• Contribute to the annual budget planning process; accountable for ongoing management of assigned budgets.
• Leveraged Insights and Point of buying principles to recognize market trends enabling shoppers to converge on Mondelez product offerings, and deliver best Return on Investment for business.
• Partners closely with Insights (Consumer & Customer) and Sales teams to identify opportunities and develop strategies that meet customer and business growth expectations.

• Led the development, management, and execution of merchandising strategies and tactical programs to effectively achieve commercialization, profit margin and business plan objectives for Kraft.
• Collaborate with Senior Marketing, and Sales leaders (Brand Marketing, Category Management, Sales, Insights, etc.) to identify growth opportunities and develop recommendations to deliver best Return on Investment for.
• Drove volume and revenue growth with thought leadership by understanding Key Account strategies.
• Worked directly with Senior National Accounts Managers to present and implement merchandising and in store marketing strategies.
• Provided strategic guidance for the implementation of a new third party merchandising partner within Kraft Canada which enabled a change of procurement and fulfilment of merchandising tools.
• Developed third party merchandising staff in the execution of all merchandising related tools and Point Of Sale materials to support national and account specific promotional campaigns.

• Developed, managed, and executed merchandising strategies and tactical programs that effectively achieved commercialization, profit margin and business plan objectives for Cadbury
• Managed a national budget of $5.3 million with responsibility for the execution of merchandise selection and procurement

• Managed the execution of Rogers Cable offers/program within the Direct Sales channel ensuring “speed and accuracy to market” operational and communications efficiency.
• Drove process with Marketing and Sales teams to develop and execute optimal offers / programs / incentives that met channel requirements.
• Partnered with various internal and external groups to plan & deliver on sales support collateral, training and communications.
• Developed and executed internal and external processes and/or audit process that maximize the customer experience and minimize channel impacts.
• Managed the Sales Support Budget for Outbound Sales Channel of $2 Million Dollars.
• Developed and implemented a tactical “grassroots” selling program for the Direct Sales Channel, which led to an incremental $300k in sales revenue

Toronto, Ontario, Canada

• Delivered business objectives: Net Sales and Dollar Share growth by delivering assigned promotion projects on-time and on-budget, through the promotion development process.
• Designed and execute multi-tiered promotional programs, generating new strategies for client-agency partnerships.
• Strengthened key relationships with promotion cross functional partners, brand management and international marketing counterparts.
• Worked with Kraft Customer Relationship Management to develop an integrated scale promotion across multiple channels (Web Media, in-store).

Ba, Economics

Education record