Brian Mclaughlin Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

DK International has the ability to provide customized solutions for your marketing, sourcing and labeling needs, no matter how large. IF YOU CAN DREAM IT, WE CAN MAKE IT! Let us work with you on your customized needs, whether adding to existing products or creating a unique design from scratch. Additional include the Express Essentials Program, the fast Hat In-Stock Program and Seasonal Booking Programs.

Brampton, Ontario, Canada

Sr. Account Executive (2016-2023)• Oversaw forecasting, partner communications, new product introduction, partner trade show presence, sales programs, coordination with industrial agents and buying groups, and education/awareness programs with dealers and agents to ensure effective planning and execution of sales and marketing activities.• Created and communicated partner and reseller promotions while collaborating with all internal departments to ensure cohesive and transparent implementation of programs. This helped to increase product awareness and drive sales through partner channels.• Managed the Canadian B2B Promotional Product channel, consisting of Sharpie, Paper Mate, Parker, and Waterman writing products. Developed and executed strategies to grow sales and market share of the product portfolio to increase revenue and profitability.• Managed the Canadian DYMO office products/printers with the IT/VAR channel and key strategic Canadian customers. Built strong relationships with key accounts, identified growth opportunities, and drove sales through the channel to increase revenue and market share.• Managed the Canadian DYMO Rhino Industrial labellers in the Industrial high and low-voltage marketplace. Developed and executed strategies to increase market penetration and drive sales growth in the industrial segment to increase revenue and profitability.• Managed a network of Retail Stores & College Bookstores in Ontario for promotion and sale of Sharpie, Paper Mate and Prism writing products.

Brampton, Ontario, Canada

Sr. Account Executive (2016-2023)• Oversaw forecasting, partner communications, new product introduction, partner trade show presence, sales programs, coordination with industrial agents and buying groups, and education/awareness programs with dealers and agents to ensure effective planning and execution of sales and marketing activities.• Created and communicated partner and reseller promotions while collaborating with all internal departments to ensure cohesive and transparent implementation of programs. This helped to increase product awareness and drive sales through partner channels.• Managed the Canadian B2B Promotional Product channel, consisting of Sharpie, Paper Mate, Parker, and Waterman writing products. Developed and executed strategies to grow sales and market share of the product portfolio to increase revenue and profitability.• Managed the Canadian DYMO office products/printers with the IT/VAR channel and key strategic Canadian customers. Built strong relationships with key accounts, identified growth opportunities, and drove sales through the channel to increase revenue and market share.• Managed the Canadian DYMO Rhino Industrial labellers in the Industrial high and low-voltage marketplace. Developed and executed strategies to increase market penetration and drive sales growth in the industrial segment to increase revenue and profitability.• Managed a network of Retail Stores & College Bookstores in Ontario for promotion and sale of Sharpie, Paper Mate and Prism writing products.

Brampton, Ontraio

Manage the Canadian IT Distribution, Industrial and e Commerce Channels for the Technology and Writing Products. The DYMO brand of products within Newell Rubbermaid plays a dominant role in PC connected technology products including LabelWriter & LabelManager, Rhino Industrial printers, CardScan card readers and business scales. Writing brands hold prominent market share and include Sharpie, PaperMate, Parker, UniBall, Waterman, Expo and Prism.

Oakville, Ontario

Manage the Canadian IT Distribution, Industrial and e Commerce Channels for the Technology and Writing Products. The DYMO brand of products within Newell Rubbermaid plays a dominant role in PC connected technology products including LabelWriter, LabelManager & Rhino printers, CardScan card readers and business scales. Writing brands hold prominent market share and include Sharpie, PaperMate, Parker, UniBall, Waterman, Expo and Prism.

Manage the Market Development related activities for the Information Technology and Industrial Technology product segments. The DYMO brand of products within Newell Rubbermaid plays a dominant role in PC connected technology products including LabelWriter, LabelManager & Rhino printers, CardScan card readers and business scales.

IT Channel Sales 2008 - 2009Mitsubishi Electric markets an extensive line of consumer, commercial and industrial electronics products including air conditioning and heating systems, energy recovery and fresh air ventilators, hand dryers, projectors, digital photo development systems, imaging printers, security recorders, display walls, LCD displays and large scale video displays for stadiums and arenas.Develop relationships with Digital Signage Community and large end user clients Manage Canadian Tier 1 Distributor channel representing Projectors and LCD DisplaysDevelop sales plans and implement distributor and VAR/Reseller annual marketing programs, which insured engagement in areas of communications and sales associatesDevelop ongoing sales programs to compliment annual marketing plans to ensure sales results for all product groups including plans targeted resellers and sales associatesEnhance the effectiveness of distributor and reseller sales associates by conducting regular training sessions in all product categoriesBuilt and maintain relationships with distributor and VAR/reseller community in order to develop and achieve new business opportunitiesDevelop relationships with new VAR/Resellers to increase sales and pull through of product for distribution partner

2008Frost & Sullivan is a global growth consulting company that partners with clients to support the development of innovative growth strategies. The company has leveraged its comprehensive market expertise to offer industry research and market strategies, provide growth consulting and corporate training, and support clients to help grow their businesses.Initiate sales through maximizing client needs with Frost and Sullivan Technical Insight annual subscriptionsCo-ordinate with researchers to match needs with Frost and Sullivan product linesEngage clients with full range of Frost & Sullivan program servicesBuild client pool on a North American-wide basisMaximize client investment by selling throughout client structure

SAMSUNG is one of the world's recognized leaders in the digital technology *producing semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Employed with Samsung in progressive roles of responsibility continuously from 1994 until 2005.National Manager - Tier 1 IT Distribution Channel 2003 - 2005Managed Canadian Tier 1 Distributor channel - IngramMicro, Tech Data, Synnex (represented computer monitors, plasma display, printers and hard drive storage)Planned and implemented distributors' annual marketing programs, which insured engagement in areas of communications, VAR/reseller community and sales associatesDeveloped ongoing sales programs to compliment annual marketing plans to ensure sales results for all product groups including plans targeted resellers and sales associatesForecast annual sales for the distributor channel by week for each product skuRefresh sales forecast on a weekly basis and insure accuracy for 8 weeks out to maximize accuracyManaged resources effectively and achieved sales goals through Regional Managers across CanadaAchieved Distributor program budget targets by regularly monitoring the spending within approved annual marketing plansPlanned and monitored inventory levels with partners to maintain sell throughCollaborated with other channel managers thereby achieving synergy with pricing and product sku offeringsEnhanced the effectiveness of distributor sales associates by conducting regular training sessions in all product categoriesBuilt and maintained relationships with distributor and VAR/reseller community which allowed to seek and achieve new business opportunitiesActed as a liaison between departments to insure that distributors stayed current financially.

Successfully managed Canadian Retail channel - Future Shop, Staples, Office Place, London Drugs, Radio Shack, HartcoNegotiated and planned monitor and printer sales placement and promotion for all locationsLaunched new products to Management, Product and Purchasing managersSuccessfully implemented the first 1-800-Samsung customer service line at a major retailerNegotiated and implemented first detailing and training procedures at a major retailer

Responsibility for product planning and financial forecasting in Canadian Distribution and Retail channels Enlisted new IT partners to increase sales levels and product representation in Canada

Responsibility for promoting and selling Samsung IT and CE products to Canadian Major CE retail channel - Future Shop, Sears, The Brick, LeonsCoordinated product mix, established marketing initiatives and trained associates

Managed Facsimile, Printer and Monitor product categories within the Retail and Consumer Electronics reseller channels for CanadaSuccessfully coordinated sales through a network of regional agents in CanadaFocused on forecasting and marketing programs to ensure successful sales results