Brian Mclaughlin Email & Phone Number

Canada

BMC&A (Brian's) 'track record' speaks VOLUMES! A digitally dynamic thought leader and remote collaborative consultant who's sextant places him at the nexus of a dynamic and expanding network of industry-specific Innovators, Investors, Thought Leaders, Earth Ethicals, and Outstanding Creatives!BMC&A's diversified industry experiences and cross organizational profferings transcends business, media, and non-profit sectors. BMC&A can make 360-degrees of 🌎 expansive contacts and special project partnerships always feel like only 'six-degrees of separation'!As an integral marcomm, business development, media relations and public relations optimizer proffering dynamic, 'white-glove' and Olympic-caliber professional services, BMC&A leverages access to an ever-evolving global network of internet services (Paas/Saas); programming engineers; logistics and investments/equity/financial services experts; clean tech and information technology; renewable/clean energy; sustainable materials, sustainable designers/architects, and sustainable manufacturers; and diverse legacy journalism, custom content publishers and multimedia solutions channels and other business partnerships. BMC&A's past and current clientele and partnerships -- and LinkedIn network -- spans all regions of the globe.Professional Accomplishments & Rankings:Proven diverse industry sectors business development and marcomm expertise.One of Canada's most dynamic, diverse, impressive, and successive business analysts, business writers, and marcomm professionals and consultants.One of Canada's most dynamic, diverse/multiple disciplined legacy journalists and custom content/multimedia creators.Ranked "One of Globe's 'Top Seed' Experts in SEO (searches)" for original, accurate and diverse content.Olympic-Class Creative -- writing, photography, and multimedia software.

Canada, Ontario & New Brunswick (Atlantic Canada)

An All-Star Professional Writer, Blogger & Digital Photojournalist! Highlights:>Winning A Peer-Group Award for Professional Abilities, Discipline and Dedication in Journalism! >Revamped a business advocacy group's monthly newsletter: Results = growth from a less than 10% readership to a (much sought-after) 95% readership rating within six months of becoming the publication's editor. >Completed 2-year Post-Grad, Journalism degree in 1-year (doubled up course load!) achieving Honours-GPA!Core skills: Digital Content, Media Relations, Adobe Creative Cloud (Photoshop, Lightroom & Premier Pro), WordPress, Digital Photography and Mobile Videography. Optimal familiarity and knowledge developing impactful social media (Facebook, Linkedin, Twitter, Instagram) and online presence.Optimizing knowledge of politics, education, social, economics (economic development), media psychology-and-technology and business issues, Brian effortlessly engages with senior government ministers, C-suite VP's-&-CEO's, media counterparts, and still 'engages with ease' with the public by creating impactful, in-depth feature and online articles! He has a track record of professional published articles, creating and covering editorial topics on energy, technology, marketing, and entrepreneurial pieces; foodservice management, along with foodservice/culinary profiles; business and political profiles; and in-depth, critical, and informative business and economic development features. His Commentaries/Op-Ed's/Blogs garner "5-Star" accolades from independent readers!Plus, with over three decades of publishing success as a business writer, political analyst/correspondent, and on a lighter side as a successful humourist/author, Brian's articles garner attention and praise appearing in local, regional, national, and international reaching online (digital/multi-media) media channels, newspapers, trade journals, and in leading business, political publications and magazines.

Halifax, Nova Scotia, Canada

Delivered above-and-beyond 'Statement of Work' Deliverables on series of Phased Projects for global leading SaaS/PaaS vendor. Deliverables included audits and critiques of existing sales training and sales processes; research of "new vertical" markets and competitive analysis; designing 'ever-green' go-to-market new business, sales strategies, and 'outgoing sales' play book for international new business growth/achievable sales revenue streams.Highlights:Researched and identified potential 'nine-digit-dollarsx2 ' market (domestic and international), new achievable sales revenue business growth streams!Undertook Sales Process and Training Audits, Competitive Market Analysis, and offered Observations/Recommendations Moving Forward (2021): Phase One Final ReportNew Market Opportunities: 2021 and Beyond: Phase Two – Final ReportBoth reports received outstanding, accolades from both internal and external C-suite business and government regional economic development stakeholders.Received 'Post-Project Bonus' for Over Exceeding on Two Project Report Expectations

Saint John, New Brunswick

Travel & Lifestyle Services CouncillorFacilitating, planning, coordinating, consulting for North American and International Travel Services for Platinum-level clientele for a ‘Fortune 500 Company’ Partner/Client Members. Duties include itinerary hotel, automobile, air-flight travel and vacation planning/consulting for discriminating private and corporate clientele.

Saint John, New Brunswick

Professional sales, consulting, marketing support and business development executive account manager capacities.

Strategic and simultaneous multiple account management, consultative solutions selling, internal/external business development and client relationship management.

Xnais (Saint John)

Inside Sales Consultant within Graphic Communications New Business Group: XNAIS . Responsibilities entailed cross USA-territory new business development generation within Xerox GCO organization.

Xnais (Saint John)

Works Extremely Successfully in Progressive & Challenging Multi-Channel Environments! XNAIS - General Business Sales Representative - Inside Supplies Sales (coverage of Cda Western Region & Great Lakes MidWest market center sales territories). Highlights: >Very successfully supported/partnered with Xerox Supplies Business Managers for two market centers in Canada. Successfully impacted supplies sales revenues with team partner coverage support for two market centers for Xerox direct sales force (Cda Western Region & Great Lakes MidWest market center sales territories) and reseller agencies for approximately 20 authorized agencies. Note: during my 2012 program tenure, all my team aligned-authorized agent partners overachieved on their sales targets!>Responsive and impactful with internal-external Xerox (End2End) direct customer sales engagements and business2business coordination, resulted in numerous BIG WINS with public-sector RFQ's and RFP's for numerous geographically aligned territory accounts in mid-western-Canada, western-Canada, and northern-Canada geographies. Initiated and executed full end-to-end sales revenue generations for multi-million dollar sales territories (overachieved @118% plan in extremely competitive sales channel). Garnered direct external full-sales with existing customer coverage and "new customer" revenue generating sales from education, financial services and corporate accounts, as well as public sector accounts and service-manufacturing commercial accounts within required scope of simultaneous accounts coverage. Displayed successful organizational skills, grew supplies revenues through 'creative sales' and strategic thinking. Maintained market-connectedness and customer-focused capabilities to manage people, and processes, while growing supplies sales. With solid customer-centric competency managed dynamic and expanded sales responsibilities. Successful in tackling challenges with personal commitment and dedication.

Xerox Xnais Psg-Channels Business - Us Graphic Communications

Results Oriented, Market Connected, Team-Oriented & Customer Focused! Highlights:>2009 President's Club Winner! > Significant contributor to designing, and improving process efficiencies in order tracking and channel reseller service responsiveness. Significantly improved partner team Year-Over-Year performance results!>From 2007 thru 2009 successfully expanded sales support role as integral support for this exciting business2business entrepreneurial frontier channel.>In 2004 VP for PSG Reseller Program lauded: “Brian McLaughlin ....performance BETTER than contracted service levels."Specialist supporting Xerox Graphic Communications & Fujifilm Graphic Systems & FujiImaging (reseller channels) -- responsible for sales support, business development, order to install, pricing/marketing/financing/coordinating and more. Highly self-motived & engaged dealing with VP, Reseller Finance-Contract Manager (MACM-Rochester), interfacing with XCS-underwriters and their management, Xerox legal counsel, CNC (customer number support) team & senior managers, marketing hotline, and ‘every daily VQX workflow’ validated/worked up for every Fuji order. Adhered to Business Policy guidelines, contract implementations and order quality; experience with field contract managers (obtaining extra-ordinary pricing objectives to ‘win’ competitive new business deals) and solid experience working with Xerox Capital Services escalating and resolving credit issues. Strong experiences & success with competitive knock-outs for new machines-in-field install success from entry-level PSG equipment to IGEN deals! Also experience with 'Used- Pre-Owned' equipment sales successes. Strong knowledge of Xerox intranet & ISA’s (new launch announcements), MA (marketing actions) searching (relating back MA’s & ISA’s to field sales partners), plus sourcing FAST- FIRST answers to ensure effective-efficient sales cycle successes in both PSG (production solutions group) and MA (major accounts) roles.

Xnais (Saint John)

A Results Oriented Over-Achiever!Highlight:>In MA (major account) in 2003 E2E (end-to-end revenue) Over-Achieved (with revenue results of) 246% plan & Lead Plan 166%. For 204% Total Plan!>An Excellent Year in Major Account -- an equivalent achieved 'Presidents Club' level performance standard!2001-2004 -- Inside Virtual Sales Executive for Major Accounts Northeastern-US, Southeastern-US & Mid-Western-US markets): responsible for multi-million dollar sales coverage for major corporate commercial (healthcare) accounts for end-to-end full sales results and lead generations. Strong experience in analysing assets for cost controls (ROI's) and multi-site fleet assessments for optimizing short-term and long-term right-sizing strategies. Adept at performing full-suite Xerox products, solutions and services sales offerings, as well as understanding the breath of Xerox resources which support the sale and service of products and services. Speed-&-Responsiveness & Customer Focused Results!Highlight:>My sales managers witnessed my hard-driving ethics of “Own It, Work It, Over-Achieve It” – whatever the work process and objective sales targets required.1999-2001 -- Inside Virtual Sales Executive for public sector coverage territories (Northeastern-US, Southeastern-US & Mid-Western-US markets): responsible for multi-million dollar sales coverage for public sector and education accounts for full end-to-end sales results and lead generations. Extensive experience and successes with simultaneous multi-account management for public sector accounts coverage. Utilized detail-oriented analysis for asset management of machines-in-field (MIF) to justify right-sizing efficiency upgrade strategies for customers within simultaneous account coverage territories.

Saint John, New Brunswick, Canada

Communications Expert & PR Professional...Highlights:>Published successful articles on hospitality management-foodservices industry trades, and professions in business, economics, politics, politician & business personality profiles; humour, education, and high-tech topics. >Re-engineered a business advocate group monthly newsletter from a less than 10% readership to a (much sought-after!) 95% readership rating within six months of becoming the publication's editor. Editor of local chamber of commerce monthly business newsletter. >Received peer accolades from local business sector for improving quality of all news, editorial and PR publications and business communications.>Proposed, researched, wrote numerous high-profile business feature articles for local, regional and national publications and magazines (Atlantic Lifestyle Business, Atlantic Business, Atlantic Progress, Foodservice & Hospitality). >Major contributor of editorial for showcasing "the best in business" nominees/winners for inaugural Saint John Board of Trade's "Outstanding Business Achievement Awards."Excelled in developing, directing, coordinating projects, and managing reports and volunteer activities and promotional events while in various full-time career advancing management positions within private sector entities (Saint John Board of Trade); private sector marketing group (Cadillac Fairview Enterprises); industry leading foodservice management companies (Grannan's Restaurants & Hospitality Group); public healthcare sector media-communications consulting (Region 2/Atlantic Health Sciences Corporation -- St. Joseph's Hospital Project); sub-teaching (River Valley Middle School); publishing executive (NBCPW); and a professional freelance writer for news, business and trade publications (local, regional, national and international scope publications).

Continuing Education, Multi/Interdisciplinary Studies, Honors

Enrolled from January-July 2019 in full-time studies: involving interdisciplinary studies in political science, psychology and economics..

Xerox

Canadian Institute Of Organization Management, Certificate In Association (Non-Profit) Administration/Management..

Activities and Societies: Canadian Chamber of Commerce....Canadian Institute of Organization ManagementProfessional certification.

Journalism, Print Journalism, Cum Laude

Activities and Societies: Completed Two-Year degree program in First Year -- within an Expanded Academic Curriculum! Recipient of Welland.

Bachelor Of Arts - Ba Degree, Political Science And Government

Major in Politics, ****plus Niagara College-Journalism**** (Equivalency = Master's of Journalism/Communications)****