Content Director / Senior Copywriter
CurrentI have over 30 years experience writing business to business advertising, public relations, marketing and corporate communications projects.. My clients include factory automation, logistics, biopharma, semiconductor, life sciences research and healthcare companies, including work for several Fortune 500 companies. My clients have powerful stories and I excel at telling them: how their ideas, their technologies, their passion for excellence deliver sophisticated solutions that sustain business success, drive growth and help create a better world. As Content Director at Godfrey, I lead agency-level content development and management initiatives, create knowledgebase materials to streamline and expand our productive use of existing content and support Godfrey marketing content creation. I play a role supporting my fellow writers and content creators at the agency, including researching and applying A.I.-based tools for content creation for B2B clients. I contribute to Strategy and Insight teams supporting content audit projects and strategic messaging deliverables.I'm always ready to to the deep dive and absorb the key elements of my client's complex technical content and their strategic messages -- why their approach is the right solution, the best solution to the challenges my client's customers face. I combine that technical and messaging insight into effective communications vehicles. I can create any B2B media needed: 4,000 word white papers, effective editorial copy for trade pubs, fully integrated content campaigns writing the lead gen article, the landing page, the eblasts, digital ads and AdWords to drive traffic and generate awareness and interest through engagement.Creative collaboration is very important to me -- it's when I do my best work Brainstorming, sharing and improving content and images with creative directors, art directors, web designers and other team members always ends up creating work that is original and on-target.
