Created product management function and managing a team of product managers to drive agile development of roadmaps across portfolio of managed security services, managed detection and response, and a SaaS application for cyber risk and governance.

Drove the launch and growth of Arbor’s new Spectrum advanced threat platform focused on internal network threat analysis and incident response.Launched a new product line for Arbor’s enterprise business focused on denial of service protection. Responsible for identifying market pains, directing development teams to focus on the highest priorities, and making critical product and project decisions to launch innovative releases within attainable project time lines.

Led the portfolio strategy for Rational AppScan products in hybrid product management-product marketing role. Responsible for portfolio revenue growth through high-touch engagement with engineering, sales leadership, sales enablement, finance, and marketing.

Directed go-to-market strategies for the company’s premier product lines for network security. Partnered with product management to prioritize product investments based on market needs. Responsible for product launches with a focus on enabling sales with messaging and resources to win competitive deals.Directed and executed go-to-market strategies for network security products that were OEM’d from other security vendors (Arbor Networks) or required joint deployment and go-to-market alignment (Crossbeam Systems). Recognized with “Best of IBM” award for driving product revenue growth.

Developed marketing strategy and led all execution in the areas of messaging, collateral, public relations, and lead generation by directing a team of six consultants.

Responsible for all marketing activities in the areas of messaging, collateral, and public relations for early leader in wireless LAN security. Reported to CEO Jay Chaudhry.

Reported on the technology industry in Metro Atlanta with a focus on venture capital, Internet applications, telecommunications, and enterprise software.

Reported on the business activities of Alabama with an emphasis on the banking, automotive, steel, and biotechnology industries.