Customer Engagement. Own, develop, and drive the relationships and commercial agenda with customers. Develop customer management capability. Deliver breakthrough business performance within the accounts. Executional Excellence. Identify and manage brand distribution (listing) opportunities for all Reserve brands. Co-ordinate experiential events to build Reserve brands’ equity. Reserve brand sales drivers implementation in defined outlet base. Account management. Identify persuasion initiatives, outlet priorities and drive implementation.Grew Reserve by 175% (from 0.9 M to 2.6M NSV monthly) within the first 6 months in the role. Delivered the growth by developing Joint up Customer Plans with 25 accounts that strengthened the relationship, Reserve stocks management at the Distributorship to guarantee availability, upscaling capability for distributor staff and colleagues through band passion, driving consumer experience to HNWI through whisky mentorships, leveraging on events by driving stock pressure, offering consignment support and driving offers in the events.Through CFT engagements, I was able to transform Kisii Electric street into a fully branded J&B Avenue thus bringing life to the once dwindling avenue.Successfully rallied TB Distributor to unlock the Reserve Turbo Charge Incentive that saw the staff win Ksh 140,000 for four consecutive months, TB Reserve grew +75% (240 cases to 420) during the 4 months of the incentive. TB was the only distributor in Lake to unlock the full incentive. I was awarded KSH 120,000 Voucher for the impressive delivery.Won several National and Divisional awards for being the best in Reserve performance and execution and Total NSV Delivery. 2 holidays worth Ksh 50000 each for Fire Fire NSV Delivery, awards for Being Best Rep in Lake Division from Commercial Director, Divisional Sales Manager, Area manager, Distributor Director, Head of Shopper Marketing Spirits among other.

Contributed to the performance of the Sales & Distribution organization by implementing and executing territory sales & distribution plan that met brand, volume, merchandising and promotion objectives foreach outlet to achieve the overall area or channel trade marketing objectives.Grew beer by 25% (8000 to 10000 cases), sprits by 39% (1800 to 2500 cases) monthly. Delivered this through review of journey plans, addition of 2 extra routes to tap unserved markets, review of distributor purchase plans to address out of stocks, performance management and tracking through VSM and Sales Manager and Coaching the VSM and SM.Tripled reserve sales in 6 months from 10 to 30 cases. Achieved this by leveraging on Distributor 45 days account to extend credit to key accounts, listing focus reserve brands on top 30 accounts driving premium and reserve performance, weekly brand passion to VSMs to upscale their capability, introducing distributor VSM incentive for reserve and premium brands, offering consignment support for reserve to accounts having big events/occasions.Successfully led Quadco to win KES 2.5 million in the Flex na Mamili promotion (a national competition for distributors in achieving sales and numeric distribution targets for select IPS and Reserve brand. Achieved this through regular tracking and updating the Team, distributing targets per route per VSM per outlet per brand.

Addressed RTM gaps in Nakuru West territory by onboarding a new distributor (Cyden Distributors). This led to 40% (22M to 31M in NSV) territory growth. Led in realignment of routes, formation of journey plans, identifying unserved and underserved markets, establishment of satellite centers and determination of standard stocks.Successfully piloted Project Nafasi in Nakuru which demonstrated that consistent supply of Senator Keg would lead to exponential growth. The project was a success with a growth of 33% from 14000 to 19000 barrels per month. This eventually convinced Diageo to invest 13B KES to the opening of EABL Kisumu Plant to produce extra Senator keg in 2017. The opening was graced by H.E Uhuru Kenyatta, the President of the Republic of Kenya.Recognized by Head of Emerging Business (James Kiama) for being the best Rep countrywide in the execution of “Allsopps at 100” promotion which delivered 103% growth for Allsopps in Nakuru territory. Received certificate recognition from the Coast Divisional Sales manager for Being the Best sales representative in overall Sales Force Effectiveness at 100%. Metrices being NSV, MPA, Coverage and OSR. Also earned a photo spot in the Coast Hall of fame board.Grew Reenah K Limited Beer by 43% (from 2800 to 4000 barrels of Senator keg) and Spirits by 200% (from 400 to 1200 cases per month). Achieved this through review of standard stocks(capitalization), Review of journey plans, Addition of 2 routes and 1truck, Realignment and recruitment of the Distributor sales team, Recruitment of new outlets, Coaching and performance reviews of the Sales Manager and VSMs.Spearheaded 100% migration of Jaros and Jathem Distributors from manual process of doing sales transactions, reconciliations, report generation and data storage to the new automated system, Distributor Management System (DMS). This grew efficiency by over 60% in the operations and delivery of services.

Timely preparation and submission of daily sales reports to Keg Leadership Team that were further used to influence decisions in Top level sales meetings.Regular updates to Sales Representatives across the country on their reconciliation status, activities and POSM available for their further action.Daily collection of opening stocks across the 50 keg distributors plus shipments to give national outlook on stocks positions and cascading the same to Keg Leadership for their actions.