Brian Olmstead Email & Phone Number

$62M premier retailer for scrapbooking, paper crafting, photo gifts, and custom home décorLed day-to-day operations including; marketing, merchandising, technology, and retail store operations. Nine direct reports, over 500 total team members. Created strategic business plans to achieve sales goals and budgets. Built, sustained and evolved marketing and branding strategies. Led public relations, advertising, and social media efforts to promote the Archiver’s brand. Implemented key system and process enhancements to improve efficiency. Recruited and developed team of designers, writers, merchants, and field operations staff to execute strategic objectives. Led development of Archiver’s branding and marketing strategies, utilizing direct mail, email, and in-store marketing. Led social media efforts that grew fan base to 86,000 Facebook followers and 24,000 Pinterest followers.

Researched, developed and launched Archiver’s concept and grew company from one to 47 store locations. Led brand development, store design and layout, graphic identity and merchandise assortment. Reported to CEO and led team of 5 direct reports and total team of 40. Spearheaded concept, employed rigorous marketing research and analysis, designed first test store containing over 15,000 products; its success green-lighted aggressive store roll-out. Developed hundreds of proprietary products and brands—including Yours Truly, Keepsafe, resulting in increased margin and differentiation of Archiver’s from competitors.

$38 million regional photo retailer and portrait studio Throughout tenure with Proex was continually instrumental in driving growth from a one-store to a 38-store, market share leader. Reported to President/CEO and Led team of 5 and budget responsibility of $2 miillion.After acquisition by CPI, led market test in Dallas/Fort Worth incorporating key Proex success elements resulting in transformation of 50+ CPI locations and revenue increase of 20%.

Reported to President/CEO, led team of 5 responsible for all aspects of marketing, brand development and merchandise and product development. Researched and executed the launch of Proex Portrait Studios, generating 55% increase in sales and dominated market share. Spearheaded the research and development of hundreds of new products and service offerings, including full-service products that distinguished Proex from competitors.

As first field manager, developed key organization procedures and processes paving the way for accelerated growth, revenue and profit.

Managed top performing store and developed series of best practices, policies and procedures that were ultimately rolled out enterprise-wide and served as the foundation for growth.